Stories from the field.
Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.
How an independent brokerage competes with Zillow and Redfin in its own town
You can't beat Zillow on traffic. In your own town, you can beat it on who answers the buyer, how well you know each street, and…
Brokerage website with no traffic or leads: why buyers who “look you up” never land on your site
Your agents tell buyers to look you up. Then your site gets almost no visits and almost no leads. Most of the time the buyer does…
Hear about the price drop before your buyer does
MLS Import 7.2.3 adds a daily email for this. Here is what it shows, and which buyers it tells you to call first.
Which buyer to call when a listing drops in price
A price drop is a reason to call a buyer. The slow part is knowing which one.
How to add Omni MLS listings to WordPress
Add Omni MLS listings to WordPress: join Omni, register in Trestle, e-sign the license, connect MLS Import. Costs and rules included.
Saved searches belong on your own real estate website
A saved search on your own site keeps the follow-up, and the buyer, with you, not a portal.
The Listings You Are Not Allowed to Show
How to tell a listing your MLS is holding back from an import that is actually broken, before you spend an afternoon on it.
5 Ways to Show Buyers Both Your MLS Boards Without Building a Second Website
Why you should show both of your MLS boards on one website, and what MLS Import 7.2 changes.
Can I Connect Two MLS Boards to One Website?
Last updated: September 9, 2026 By Benjamin Levy Yes. Since version 7.2, MLS Import pulls listings from two, three or up to seven MLS boards into…
One email, every other Tuesday.
A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.
