Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

Real Estate Blog 9 min

How to turn days on market and sold prices into local blog posts nobody else has

Every portal shows the median price and days on market (DOM) for your town. No portal has your slice of the numbers or what you saw…

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laura perez · Nov 9, 2026
MLS / IDX Resources 10 min

Free MLS search page vs your own IDX website: which is worth it?

Your MLS probably gives you a free search page, a client portal, or both. Your own IDX website costs money every month. So is the website…

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laura perez · Nov 8, 2026
MLS / IDX Resources 5 min

Moving a RETS listing site to MLS Import without losing listing URLs

Yes, you can move a client's old RETS listing site to MLS Import and keep most listing URLs working, but the new feed won't keep them…

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laura perez · Nov 6, 2026
MLS Import 4 min

Is an IDX import plugin too technical for an agent who isn’t a web person?

No. You don't need to be a web person to run MLS Import. Setup is boxes, dropdown menus and a five-listing test, and our team will…

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laura perez · Nov 5, 2026
MLS / IDX Resources 6 min

IDX vs VOW vs Broker Reciprocity: Which One Does Your Website Need?

IDX and broker reciprocity are usually the same program under two names. A VOW is a different permission, with stricter rules, for visitors who sign up…

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laura perez · Nov 3, 2026
MLS Import 4 min

Can someone set up MLS Import and my neighborhood pages for me?

Yes. The MLS Import team can connect the plugin with you, and can build the whole site and the look of your area pages if you…

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Benjamin Levy · Nov 2, 2026
MLS Associations 13 min

Calgary Real Estate Board and Pillar 9: Alberta MLS listings on your WordPress site

To get Calgary listings on your own WordPress site, you need two things. First, you need a member of an Alberta real estate board who can…

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laura perez · Nov 1, 2026
MLS / IDX Resources 14 min

Broker of Record Sign-Off for IDX: What Must Be Signed Before Your Site Shows MLS Listings

Your website is built and the search page looks great. Then the MLS tells you your broker has to sign before a single listing shows up.…

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laura perez · Oct 30, 2026
Real Estate Blog 11 min

Listings on your agent website or a simple bio site: how to decide

A simple bio site is enough if most of your business comes from referrals and past clients. Add listings when you work with buyers, run ads,…

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Benjamin Levy · Oct 29, 2026
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