Yes. The MLS Import team can connect the plugin with you, and can build the whole site and the look of your area pages if you want to hand it all off. Only two jobs stay with you: getting your MLS to approve your listing feed, and telling buyers what you know about each neighborhood.
“I am a REALTOR not a WEB GUY..” is something we read in support tickets all the time. You don’t need to become one. Here is who can do each part, what it costs, and what is left for you.
Who can set up MLS Import and my website for me?
Pick the row that matches how much you want to hand off. Most agents start with the free onboarding call and add paid help only for design.
| What you want done | Who does it | What it costs |
|---|---|---|
| Connect your MLS and bring in your first listings | Our team, with you, on the onboarding call | Part of your plan, no setup fee |
| A new website, if you don’t have one yet | Our team, through the free real estate website install offer (WpResidence theme on Cloudways hosting) | The install is free. You pay for your domain, your hosting and the plugin. Ask us if the offer is still open. |
| Special offer: we set up your website for you | Our team. Ask for it by opening a support ticket from your MLS Import account. | $599 |
| Custom design, the look of your neighborhood pages, a move to new hosting, work on a site you already have | Our team through Hire Us, or a WordPress freelancer you trust | From $70 an hour, with a free quote first |
| Apply to your MLS for the feed and sign the forms | You, or your broker | Your board’s fees, which differ by board |
| Local notes for each area | You | Your time |
The plugin is $49 a month for one MLS after the 30-day free trial. Hosting and MLS fees are separate. See pricing.
Why can’t anyone do the MLS part for you? Your MLS gives the feed to you or your broker, not to a plugin company. We can tell you what to ask for and check that your login works, but you apply and sign. See who needs to hold the MLS credentials. How to book the call, what to bring and how tickets work are all in onboarding calls and support tickets.
How do the neighborhood pages get made?
MLS Import makes the pages. You make them worth reading. The plugin turns location fields in your MLS feed, like city and subdivision, into categories. Each category gets its own page that lists the homes for sale there. The hourly update keeps those listings current, so nobody builds or updates the pages one by one.
A page with only listings looks like every portal page. What sets yours apart is what you know. As one agent put it: “Zillow and others have not yet gotten into the specifics of our local area, that’s where each agent has the advantage.”
- Write a short note for each area. Prices you see, HOA notes, drive times, parks, what is being built. Every category can carry its own text and picture; see category images and descriptions.
- Add a photo of each area. A real photo of the street or the park beats a stock picture.
- Show your areas on the home page. The Display Categories block shows them as photo tiles that link to each area page.
🚨 Fair housing: describe homes, streets and places. Never describe who lives there.
Start with the three or four areas you sell most, not every subdivision in your MLS. A few pages with real notes do more than a hundred empty ones. For the full how-to, read neighborhood pages that show up in Google.
Not a writer? Talk it out. Record yourself driving through the area and saying what you would tell a buyer, then type it up in short lines. That is your area note.
How long until my site shows listings?
The wait is your MLS, not the setup. Board approval takes days to weeks, so apply first; see MLS approval processes that take time. Once the approval arrives, connecting MLS Import takes a few hours, and the first full import runs for a few more on your server. Your area pages fill up as the listings land. Your notes take as long as you want.
What if I want to do it myself?
You can, with the setup wizard. It is six screens: welcome, connect your account and MLS, pick fields, pick listings, test five listings, done. The five-listing test shows that everything works before thousands of homes come in. Walk through it in the setup wizard, step by step, and open a ticket if a screen won’t let you past.
Frequently asked questions
Do I need to know code to use MLS Import?
No. Setup is forms and dropdown menus, and the onboarding call walks you through them. Code only comes in for custom designs, which you can hire out.
Does my theme matter?
MLS Import works with WpResidence, Houzez, Real Homes and WpEstate. On any other WordPress theme it uses its own standalone mode, so you can keep the site you have.
Have you handed off your site setup, or done it yourself? Tell fellow agents what worked in the comments!
