Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 14 min

100 Real Estate Lead Generation Strategies for 2025 (Part 3)

This is part 3 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 2 here and here. 66.…

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laura perez · Jul 2, 2025
REAL ESTATE BLOG
Real Estate Blog 12 min

Best Lead Sources for Real-Estate Pros in 2025 : The WordPress Edition

Real estate work starts with one simple goal—meet new people who want to move. A full pipeline steadies cash flow keeps marketing fun and turns “maybe…

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laura perez · Jun 13, 2025
Real Estate Blog 14 min

WordPress vs. Wix for Real Estate Websites in 2026

A high-performing website has become a cornerstone of success in the modern real estate industry. For many buyers and sellers, your site is their first interaction…

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Benjamin Levy · May 31, 2025
MLS Import 18 min

Fix Outdated Listings on Your WordPress Real Estate Site

Why do buyers keep calling me about homes on my website that already sold? Buyers call because your site still shows the home as for sale…

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Benjamin Levy · May 29, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

School Zones and Home Listings: Getting the Facts Right From Day One

Few questions carry as much weight during a property showing as: "Which school is this home zoned for?" Whether raised after glancing at a flyer in…

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laura perez · May 26, 2025
Real Estate Blog 10 min

Why Accurate MLS Data Matters for Real Estate Professionals

Almost every home buyer searches online before they talk to a real estate agent. When they browse listings, they trust the details they see. Often, those…

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Benjamin Levy · May 15, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

How Listing Photos Influence Buyer Interest and Home Sales

When buyers search for homes online, photos are the most important factor in deciding whether they want to visit the property. Approximately 85% of buyers consider…

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laura perez · May 13, 2025
REAL ESTATE BLOG
Real Estate Blog 8 min

Update on Florida Housing Market 2025

Florida real estate still makes headlines. New subdivisions sprout near job hubs; long-held beach cottages finally show “For Sale” signs and out-of-state buyers browse late at…

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laura perez · May 8, 2025
REAL ESTATE BLOG
Real Estate Blog 22 min

Social Media for Real Estate Agents: 30+ Content Ideas That Win Clients

Being a real estate agent is more than scheduling showings, handling documents, and juggling closings. You’re also expected to keep social media fresh and relevant. That’s…

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laura perez · Apr 18, 2025
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