Stories from the field.
Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.
Easy Property Listings Alternative: Is MLSImport Worth It?
Easy Property Listings Alternative: Is MLSImport Worth It? Last updated: June 10, 2026 If you've been typing every listing into WordPress by hand and wondering whether…
Common Myths about Real Estate Software and CRMs
You've heard it before at the brokerage or coffee shop. Someone mentions getting a CRM, and the objections start flying. "Too expensive." "Too complicated." "I've gotten…
Myths About MLS Platforms: What Real Estate Agents Actually Need to Know
I hear the same questions from new agents and confused clients every week. "Why isn't this house on Zillow?" or "I thought the MLS had everything?"…
Debunking Common Myths About Real Estate Websites
Your clients are already online. They're scrolling through listings at midnight, comparing neighborhoods over breakfast, and researching agents before ever picking up the phone. The National…
Personal Website Development & Maintenance for Real Estate Agents
The phone rings at 9 PM. A potential seller found your number online and wants to know if you can help them list their home. Where…
The Real Estate Tech Sales Problem
People say agents don’t like technology. That’s not the real story. Agents and brokers like tools that save time and help close deals. They don’t want…
Online Reputation Management for Real Estate Agents
Your reputation online is often the first handshake a client gets from you. Long before meeting you in person, buyers and sellers search your name, read…
Drone Photography for Real Estate: Rules, Gear & Best Practices
Drone photography has quickly moved from being a novelty to a core part of real estate marketing. What once required helicopters or planes can now be…
100 Real Estate Lead Generation Strategies for 2025 (Part 3)
This is part 3 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 2 here and here. 66.…
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A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.
