Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 17 min

What Is a Comparative Market Analysis (CMA)? A Complete Guide for Buyers & Sellers

A Comparative Market Analysis (CMA) is a detailed look at how much a property might sell for based on local home sales and trends. Real estate…

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laura perez · Mar 19, 2025
REAL ESTATE BLOG
Real Estate Blog 20 min

Florida Housing Market Shift: From Seller’s Market to Balanced Market

Florida’s Shifting Housing Landscape Florida’s housing market is transitioning from the frenzied seller’s market of recent years into a more balanced environment. A surge in listings…

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laura perez · Mar 17, 2025
Real Estate Blog 9 min

Real Estate Marketing Plan: Proven Steps to Grow Your Business

A strong marketing plan can shape how potential clients see you, bring more leads, and grow your brand. Agents who organize their marketing efforts often reach…

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laura perez · Mar 7, 2025
Real Estate Blog 18 min

Pocket Listings in Real Estate: A Comprehensive Overview

Pocket listings are a fascinating, sometimes controversial facet of the real estate world. Unlike traditional listings that appear on the Multiple Listing Service (MLS) for all…

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laura perez · Mar 5, 2025
Real Estate Blog 7 min

Examining Portals and Platforms: REALTOR.ca, IDX Feeds, and Public-Facing Sites

MLS® listings power the real estate market in Canada. They connect buyers and sellers while providing REALTORS® with the data they need to serve their clients.…

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laura perez · Feb 26, 2025
Real Estate Blog 10 min

Best Free Real Estate CRMs for 2025

Real estate can be busy. Agents often juggle client calls, property visits, and data entry in a single day. A client relationship manager (CRM) helps organize…

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mlsimport support · Feb 13, 2025
Real Estate Blog 7 min

How to Break the Ice With Expired Listings: A Guide for Real Estate Pros

Ah, expired listings! Those houses that just can’t seem to find a new owner, no matter how hard we try. For the homeowner, it’s an emotional…

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laura perez · Dec 22, 2024
Real Estate Blog 6 min

5 Common Real Estate Email Marketing Mistakes to Avoid

Your emails getting opened but nobody writing back? It ain't your fault - its your game plan. I'm gonna show you five tricks about email marketing…

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laura perez · Dec 20, 2024
Real Estate Blog 10 min

15 Facebook Marketing Tips That’ll Make Realtors Cry

1.Consider Using a Professional Profile Picture This one is a given, right? The most important thing to notice is that your Facebook company page profile image is…

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laura perez · Dec 18, 2024
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