Your emails getting opened but nobody writing back? It ain’t your fault – its your game plan. I’m gonna show you five tricks about email marketing mistakes that could be stopping you from hitting it off with clients. Been there done that, and when you fix these up, your emails won’t just get opened but gonna start real conversations. You wanna make your inbox blow up with responses? Let’s get into it!
Your Subject Lines Are Suffering from Identity Crisis
The Problem
Imagine your subject line like meeting someone for the first time at dinner. When it’s boring or fake, you might end up by yourself… checking your phone hoping for an answer. People got stuff to do – if that subject line don’t catch their eye, they’re putting it in the “check later” folder. And let’s get real, how many times you actually look at those emails again?
How to Fix It
Give Em a Preview: Don’t just say open house. Tell em it’s an “open house with fancy food.”
Paint the Picture: When your sending market updates, make it interesting. Try something like “What 2024 means for your house price—crazy stuff inside!”
Make It About Them: Put their name and where they live to keep it real—”Hey [Name], Check These Houses in [Location].”
You’re Treating Email Like a One-Way Street
The Problem
When your just blasting emails without hearing what people say back, its like talking to yourself. Email marketing should feel like we’re having coffee together, not me giving a speech. If people feel like they can’t talk back, they’re gonna stop paying attention faster than when commercials come on TV.
How to Fix It
Just Ask Em: Get people talking by throwing questions out there. “What you think about these new market changes?”
Keep It Light: Try fun stuff like surveys, quick games, or “hit reply with your fave neighborhood…”
Stay In Touch: Always write back, even if its just a quick emoji. We’re trying to be friends here!
You’ve Automated Your Emails into Oblivion
The Problem
Automation’s cool but if your emails sound like a computer wrote them, you went too far. Yeah we want things to run smooth, but not if it makes everything feel fake. Too much automation makes your messages feel cold as ice, which ain’t what we’re going for in real estate.
How to Fix It
Double Check Everything: Look at them automated messages regular. They still sound like you wrote em?
Keep It Real: Add something personal. “I saw this house and thought bout you, [Name].”
Switch Things Up: Don’t just use the robot. Sometimes write something by hand or type up a special email.
Your Emails Are Not Mobile-Friendly
The Problem
You know that 61% of people reading your stuff are on their phones? If them emails ain’t working right on mobile, your making it tough for them to reach out – even when they’re waiting in line for coffee.
How to Fix It
Check It Out: Always send yourself the email first and look at it on your phone before sending to everyone.
Don’t Get Fancy: Use simple layouts and big buttons that work good on tiny screens.
Think About Previews: Make sure the beginning looks good cause that’s all they see at first!
You’re Not Segmenting Your Audience
The Problem
If your sending identical emails to everybody on your list, your missing out big time. Not everyone wants to see the same houses, and they shouldn’t have to. When people tell you what they want, listen up. If someones into fancy houses, send em that stuff, not your latest fixer-upper listing.
How to Fix It
Find Out What They Want: When somebody joins your email list, ask em what they wanna see.
Watch What Works: Keep an eye on which emails people actually open and click.
Sort Em Out: If somebody clicks on stuff about business properties, put em in a different group.
By fixing these five mess-ups, you’ll get more people opening your emails plus start real conversations that last. Remember, email just gets your foot in the door, but you gotta keep talking after that. Happy sending!
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