Stories from the field.
Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.
Personal Website Development & Maintenance for Real Estate Agents
The phone rings at 9 PM. A potential seller found your number online and wants to know if you can help them list their home. Where…
Why Your MLS Listings Are Not Updating Online as Fast as You Think
You update the price of a property, mark a listing as under contract, and make sure all the details in the MLS are accurate. Hours later,…
The Real Estate Tech Sales Problem
People say agents don’t like technology. That’s not the real story. Agents and brokers like tools that save time and help close deals. They don’t want…
Online Reputation Management for Real Estate Agents
Your reputation online is often the first handshake a client gets from you. Long before meeting you in person, buyers and sellers search your name, read…
MLS iframe Search vs Custom IDX for WordPress Real Estate Sites
For the US and Canada markets, running a real estate website today means choosing how to show MLS listings. Two options dominate: embedding an MLS-provided iframe…
Drone Photography for Real Estate: Rules, Gear & Best Practices
Drone photography has quickly moved from being a novelty to a core part of real estate marketing. What once required helicopters or planes can now be…
Real Estate Marketing Channels That Work in 2025
Real estate marketing channels are the backbone of how agents in the US and Canada attract clients. Some channels deliver quick results but come with high…
100 Real Estate Lead Generation Strategies for 2025 (Part 3)
This is part 3 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 2 here and here. 66.…
IDX Powered WordPress Sites That Respect Local MLS Rules
Building a real estate website that displays property listings isn't as simple as installing a plugin. To do it right—and legally—you must follow specific rules set…
One email, every other Tuesday.
A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.
