Stories from the field.
Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.
Listings on your agent website or a simple bio site: how to decide
A simple bio site is enough if most of your business comes from referrals and past clients. Add listings when you work with buyers, run ads,…
Checking an IDX vendor’s support before you trust them with your brokerage site
Before an IDX vendor touches your live brokerage site, check five things about their support. How fast do they answer? Who fixes a broken feed? Do…
One website or one website per office: a guide for multi-office brokerages
Got more than one office? Then someone on your team has asked whether every office should get its own website. For most brokerages the answer is…
Can’t code? Just tell Claude.
How you can use MLS Import with Claude or ChatGPT to build site pages in plain words.
Agent pages on your brokerage site or agents’ own websites: a guide for boutique brokerages
Sooner or later, one of your agents will ask, "Can I have my own website?" Then you have a bigger choice to make. You can give…
Using your brokerage website to recruit agents: what to put on it
Your brokerage or team website can help you recruit, but only if part of it speaks to agents and not just to buyers. Agents who are…
How to stop paying portals for leads on your own brokerage listings
Your office lists a house. A buyer finds it on Zillow and clicks Contact Agent. Zillow often sends that inquiry to an agent who paid for…
Why buyers who find you still search on Zillow
A buyer meets you at an open house. She likes you and takes your card. Then she goes home and scrolls Zillow for weeks. Sound familiar?…
Is a website still worth it for a boutique brokerage?
Yes, a website is still worth it for most small brokerages. Its job has changed, though. Social media and the portals help people find you. Your…
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A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.
