Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 9 min

Why Accurate MLS Data Matters for Real Estate Professionals

Almost every home buyer searches online before they talk to a real estate agent. When they browse listings, they trust the details they see. Often, those…

L
laura perez · May 15, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

How Listing Photos Influence Buyer Interest and Home Sales

When buyers search for homes online, photos are the most important factor in deciding whether they want to visit the property. Approximately 85% of buyers consider…

L
laura perez · May 13, 2025
MLS ASSOCIATIONS
MLS Associations 8 min

The Greater Vancouver MLS

Historical Foundations The Greater Vancouver Real Estate Board traces back to 1919 when ten local brokers formed the Vancouver Real Estate Exchange. This makes it one…

L
laura perez · May 10, 2025
REAL ESTATE BLOG
Real Estate Blog 8 min

Update on Florida Housing Market 2025

Florida real estate still makes headlines. New subdivisions sprout near job hubs; long-held beach cottages finally show “For Sale” signs and out-of-state buyers browse late at…

L
laura perez · May 8, 2025
MLS ASSOCIATIONS
MLS Associations 11 min

San Francisco Association of REALTORS®

The San Francisco Association of REALTORS® (SFAR) is the main real estate organization in San Francisco. With over 4,000 REALTOR® members in San Francisco and nearby…

L
laura perez · May 6, 2025
MLS ASSOCIATIONS
MLS Associations 6 min

Taos County Association of REALTORS (TCAR): Helping Real Estate Pros in Northern New Mexico

The Taos County Association of REALTORS (TCAR) has been part of the real estate scene in Taos and Colfax Counties since 1964. It’s a not-for-profit group…

L
laura perez · Apr 21, 2025
REAL ESTATE BLOG
Real Estate Blog 22 min

Social Media for Real Estate Agents: 30+ Content Ideas That Win Clients

Being a real estate agent is more than scheduling showings, handling documents, and juggling closings. You’re also expected to keep social media fresh and relevant. That’s…

L
laura perez · Apr 18, 2025
MLS ASSOCIATIONS
MLS Associations 6 min

HiCentral MLS: A Key Player in Hawaii’s Real Estate Scene

HiCentral MLS: An Important Resource in Hawaii Real Estate HiCentral MLS, often linked with the Honolulu Board of REALTORS®, supports thousands of agents and brokers by…

L
laura perez · Apr 16, 2025
REAL ESTATE BLOG
Real Estate Blog 22 min

Creative Open House Ideas That Turn Visitors into Clients

Open houses sometimes feel like endless chores. Agents prepare signs and stage rooms, bake cookies, and greet folks who wander in—yet a single event doesn't always…

L
laura perez · Apr 14, 2025
The Field Guide newsletter

One email, every other Tuesday.

A short read on real-estate web tooling, MLS news, and what's coming in MLSimport. No spam, no fluff, we hate that too.

Join 4,200+ agents and developers. Unsubscribe in one click.