Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

MLS / IDX Resources 11 min

A guide to Real Estate IDX Integration: Choosing the Right Theme for Your Business

Real estate IDX integration is becoming essential as nearly 44% of home buyers now start their property search online. This trend sends a clear message to…

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laura perez · Sep 6, 2025
Real Estate Blog 11 min

Drone Photography for Real Estate: Rules, Gear & Best Practices

Drone photography has quickly moved from being a novelty to a core part of real estate marketing. What once required helicopters or planes can now be…

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laura perez · Sep 2, 2025
MLS / IDX Resources 9 min

Real Estate Marketing Channels That Work in 2025

Real estate marketing channels are the backbone of how agents in the US and Canada attract clients. Some channels deliver quick results but come with high…

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laura perez · Aug 17, 2025
REAL ESTATE BLOG
Real Estate Blog 14 min

100 Real Estate Lead Generation Strategies for 2025 (Part 3)

This is part 3 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 2 here and here. 66.…

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laura perez · Jul 2, 2025
REAL ESTATE BLOG
Real Estate Blog 14 min

100 Real Estate Lead Generation Strategies for 2025 (Part 2)

This is part 2 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 3 here and here. 31.…

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laura perez · Jun 26, 2025
REAL ESTATE BLOG
Real Estate Blog 12 min

100 Real Estate Lead Generation Strategies for 2025 (Part 1)

As we move into 2025, the lead-generation landscape is being reshaped by emerging technologies, shifting consumer behaviors, and innovative marketing channels. This comprehensive guide explores 100…

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laura perez · Jun 18, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 11 min

IDX Powered WordPress Sites That Respect Local MLS Rules

Building a real estate website that displays property listings isn't as simple as installing a plugin. To do it right—and legally—you must follow specific rules set…

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laura perez · Jun 14, 2025
REAL ESTATE BLOG
Real Estate Blog 12 min

Best Lead Sources for Real-Estate Pros in 2025 : The WordPress Edition

Real estate work starts with one simple goal—meet new people who want to move. A full pipeline steadies cash flow keeps marketing fun and turns “maybe…

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laura perez · Jun 13, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 9 min

Build an IDX WordPress Site That Follows the Rules and Ranks Well

A modern real estate website must deliver every listing client's request instantly, perform flawlessly on any mobile device, and meet MLS compliance requirements on the first…

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laura perez · Jun 12, 2025
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