Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

MLS / IDX RESOURCES
MLS / IDX Resources 11 min

IDX Powered WordPress Sites That Respect Local MLS Rules

Building a real estate website that displays property listings isn't as simple as installing a plugin. To do it right—and legally—you must follow specific rules set…

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laura perez · Jun 14, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 9 min

Build an IDX WordPress Site That Follows the Rules and Ranks Well

A modern real estate website must deliver every listing client's request instantly, perform flawlessly on any mobile device, and meet MLS compliance requirements on the first…

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laura perez · Jun 12, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 11 min

Real Estate Lead Quality and Conversion: What Actually Works

In real estate, generating a large number of leads—people who are considering buying or selling a house—is just the beginning. Some agents collect hundreds or even…

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laura perez · Jun 3, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 10 min

How to Build a Real Estate Website With WordPress Across Multiple MLS Feeds

Building a real estate site with WordPress feels simple at the start. Install a theme, add an IDX plug-in, and hit publish. Then listings pop up,…

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laura perez · May 23, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 18 min

MLS Property Types: A Clear-Cut Guide for Buyers and Sellers

Real estate listings can look complicated if you're not used to all the different property types. Single-family homes, condos, townhouses, multi-family places, and even vacant land…

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laura perez · Apr 11, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 13 min

Understanding MLS Metrics, Disclosures, and Listing Data: A Guide for Buyers and Sellers

A big part of pricing and strategy is how long a property has been on the market. That’s where DOM (Days on Market) and CDOM (Cumulative…

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laura perez · Apr 5, 2025
MLS / IDX RESOURCES
MLS / IDX Resources 12 min

Understanding MLS Listing Statuses and Agreement Types: A Comprehensive Guide

Real estate listings don't just pop up on your favorite property search site by magic. They enter a regulated system that helps agents share accurate information…

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laura perez · Apr 1, 2025
MLS / IDX Resources 5 min

Addressing Privacy and Transparency: Balancing Sellers’ Concerns

Note: this article is done considering the realoties in Canada real estate market but it will appble to any MLS in usa. The Canadian real estate…

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laura perez · Mar 3, 2025
MLS / IDX Resources 6 min

Why a Broad Scope Matters: The Value of Including All Listings in MLS

A seller who wants the best shot at a fair offer, often looks for ways to share details about their home with many qualified buyers. An…

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laura perez · Feb 28, 2025
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