Where property leads are sent

Every enquiry form in standalone mode posts to one endpoint, and the recipient is worked out per submission. A lead from a property goes to the agent linked to that listing. With no linked agent, it goes to the company address in your settings. With neither, it goes to your WordPress administration email.

Leads are emailed and nothing is stored in WordPress, so the mailbox you point this at is the only record you have.

Before you start

1. You are in standalone mode. On WpResidence, Houzez, Real Homes and WpEstate the enquiry forms belong to the theme and route by the theme’s own rules.
2. Email on the Social & Contact tab of MLS Import Design Settings holds your company address. It is the fallback for every form.
3. Your site can send mail. Everything below assumes WordPress mail leaves the server and arrives.

The order a recipient is chosen

For a form on a property page:

1. The Email field on the Contact tab of the linked agent’s Agent Details box, when the listing has a linked agent profile and that field holds a valid address.
2. The company Email on the Social & Contact tab.
3. The Administration Email Address from Settings → General, which is the last resort and always exists.

A listing showing the MLS feed’s own agent never reaches step one. There is no agent profile behind a feed agent, and their personal address is not published or used, so those leads go to your company address. That is the same rule that puts your company phone on the listing instead of theirs.

Which form routes which way

1. Property forms. The booking sidebar’s two tabs and the four lead form sections all carry the listing, and follow the order above.
2. The agent page form. The contact card on an agent’s own profile goes to that agent’s Email field, then the company address, then the administration email.
3. The Contact Form block. It carries no listing and no agent, so it goes to Contact form recipients, which accepts several comma separated addresses, then falls back to the company address.

The Call and Send a message buttons on the agent card and the mobile agent bar are not forms. They open the visitor’s phone or mail application against the address already shown on the page, so no lead email is generated and nothing is logged.

What the lead email contains

The subject is New enquiry: followed by the listing title. The body carries the name, the email, the phone when given, the requested tour date when the form had one, any extra fields the form collected, a link to the listing, then the visitor’s message.

The reply address is the visitor, so replying from your mail client answers them directly. The sending address is your site’s default WordPress address, which is what most deliverability problems come down to.

If it does not work

1. No mail arrives anywhere. The recipient chain always resolves to an address, so this is delivery rather than routing. Install an SMTP plugin and send through a real mail service.
2. Leads reach you instead of the agent. The linked agent profile has no address in its Email field, or the import task is showing the feed’s agent rather than a profile you picked.
3. The form says the message was sent and nothing arrives. Either the mail was dropped, or a browser extension filled the hidden anti spam field, which makes the form answer politely and send nothing.
4. The button does nothing at all. A cached copy of the page carries a security token that expires after a day, and an optimisation plugin can strip the form’s script. Exclude property pages from JavaScript optimisation and shorten the cache lifetime.

Frequently asked questions

Does the visitor get a confirmation email?

No. They see a confirmation on the page, and the only email sent is the one to you. If you want an acknowledgement to reach them, send it as your reply.

Can the agent and the office both receive every property lead?

Not from the settings. A property lead resolves to a single recipient, and only the Contact Form block accepts a list. A developer can return several addresses through the mlsimport_property_lead_recipient filter.

Is there any spam protection on these forms?

There is a hidden field that bots fill and people do not, and submissions that carry it are discarded silently. There is no CAPTCHA. The mlsimport_property_lead_validation filter is the supported place to add one.

Can leads go to a CRM instead of an inbox?

Not through a setting. Every valid lead fires the mlsimport_property_lead_submitted action with the submitted data, which is where an integration hooks in.

Related

1. The consent checkbox and your privacy policy
2. Schedule a Tour and the booking sidebar
3. The Contact Form block
4. The Design Settings page
5. Agent profiles in standalone mode

Send us a test enquiry from your own site and we will tell you which address it resolved to.