One feed, every agent in the office, one WordPress site you actually control.
Is your office site quiet even though your agents keep telling buyers to look you up? Start with why buyers who “look you up” never land on your brokerage website. It covers the free checks first, then where listings fit in.
You ask your MLS for a listing feed, then MLS Import pulls your office’s listings onto your WordPress site and updates them every hour. Nobody types a listing in by hand. New listings show up, price and status changes follow, and homes that leave the MLS come off your site in a daily cleanup.
Here is the order it happens in:
| Who does it | What they do |
|---|---|
| Your broker and your MLS | Approve the feed and issue the login details |
| MLS Import | Pulls your office’s listings, updates them hourly, removes ones that left the MLS |
| You or your web person | Install the plugin, set the office filter, build your “Our Listings” page |
Your MLS may charge its own feed fee on top of the MLS Import plan.
Hiring a web person for the setup and branding? Here is what a developer usually costs on top of the plugin.
Want your office’s listings plus a full home search? Run two tasks: one for your office, and one for the wider market that leaves your office out. Each listing then belongs to just one task.
Running more than one office? Read one website or one website per office before you build a second site.
In two or three MLS boards? You can show all of them in one search on this same site. See how to connect two MLS boards to one website.
Not sure which office code your feed fills in? Import one of your own listings by its MLS number and read the office fields on it.
Need a short list for your broker? See who contacts the MLS and handles your brokerage’s feed paperwork. Getting close to launch? Work through the broker-owner checklist before your MLS listings go live. It covers approval, seller opt-outs, credits on every card, state ad rules and the last test before you announce the site.
Ask your MLS first. Some MLSs say their back office feed is for internal use only and may not be shown on a public website. Ask which feed you may display publicly, and whether it comes through a platform MLS Import supports. Our requirements before you buy page lists those platforms.
Check that one MLS number step by step: is it in your feed, does your office filter match it, and is auto update on? The missing office listings checklist walks you through it.
Check reply times, hours, who fixes a broken feed, whether they know your MLS, and what you keep if you leave. Get the answers in writing before launch. Our IDX vendor support checklist walks through each one, with a test you can run before you sign.
How does your office handle listings today? Tell us your MLS and your theme, and we will tell you how the setup would look.
A brokerage site has a job the portals will not do for you: show your inventory, introduce your agents, and send the lead to the right one. MLSimport handles the first part and gives you the pieces for the other two.
New to IDX? Start with how IDX puts MLS listings on a brokerage website. It walks through the five steps, from your broker's approval to live listings.
Still deciding if a small office needs its own site at all? Read Is a website still worth it for a boutique brokerage?
Worried that thousands of listing pages will look like duplicate content to Google? Here is what really happens and what to do about it.
Wondering if all those listings will help the office rank in Google, or whether your office IDX is framed or indexable? Here's the difference, and how to check yours in a few minutes.
So the site shows your listings, your agents’ listings, or the whole market as a search tool. Include and exclude rules both work. Want your office's listings to show up without typing them in again? Follow the office listings setup guide to check your office code, pull your listings, and turn on auto update.
One for office listings, one for a featured development, one for a neighbourhood landing page.
Keep every one of them honest without anybody logging in.
Active, pending, sold, coming soon, and you choose which statuses reconciliation is allowed to remove. Want your office site to show recent sales and bring in seller leads? Here is how to show sold listings on your brokerage website.
Up against Zillow and Redfin in your market? Here's how offices use these pieces to win local buyers: How an independent brokerage competes with Zillow and Redfin in its own town.
Paying a portal for buyers who found your own listings? Here's how to stop paying portals for leads on your own brokerage listings.
Weighing us against an all-in-one brokerage platform with a CRM built in? Here's whether the all-in-one is worth paying more than an import plugin.
Those agent pages also help you recruit: a new agent can see exactly how their page and leads would look. See using your brokerage website to recruit agents.
The agent and office enrichment add-on pulls full agent and brokerage profiles from the Bridge Data Output API, attaches them to listings, and deduplicates and caches them. That gives you real agent profile pages, a browsable agent archive, and brokerage pages that list everything an agent has.
Contact forms, sidebar lead forms and Schedule-a-Tour requests feed a single pipeline, and leads route to the agent attached to the listing automatically. Honeypot spam protection is on by default, and you can build your own forms.
The activity log records every add, update and delete with the title, ID, ListingKey, URL and the import task responsible. It is searchable and filterable, so when somebody asks why a listing vanished you have an answer rather than a theory. A daily health heartbeat flags a stalled cron or a failing connection before a client notices.
Give buyers a clear page to visit and a clear way to reach an agent. MLS Import puts listings on your WordPress site. Your team adds local advice, sends the link, and checks what happens next.
Your forms and lead delivery setup depends on how you run the site. Test it before you send buyers there.
More visits and more calls are separate goals. Compare both before and after a change. What page do your agents send buyers today?
Pick one area your office serves. Add a short local guide and matching homes.
Ask agents to send that page with a reason: “Here are homes in the area we discussed.”
Open a home on a phone. Send a test enquiry. Check who gets it.
Track page visits, form requests, calls, and texts back to agents.
Volume discounts start at five sites on one account. If you run separate sites per office or per market, get in touch and we will set it up. See also running MLSimport at scale.
One plan, $49 a month per site, every feature included, thirty days free. No setup fee, no contract. Pricing.
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