Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 17 min

What Is a Comparative Market Analysis (CMA)? A Complete Guide for Buyers & Sellers

A Comparative Market Analysis (CMA) is a detailed look at how much a property might sell for based on local home sales and trends. Real estate…

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laura perez · Mar 19, 2025
REAL ESTATE BLOG
Real Estate Blog 20 min

Florida Housing Market Shift: From Seller’s Market to Balanced Market

Florida’s Shifting Housing Landscape Florida’s housing market is transitioning from the frenzied seller’s market of recent years into a more balanced environment. A surge in listings…

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laura perez · Mar 17, 2025
Real Estate Blog 9 min

Real Estate Marketing Plan: Proven Steps to Grow Your Business

A strong marketing plan can shape how potential clients see you, bring more leads, and grow your brand. Agents who organize their marketing efforts often reach…

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laura perez · Mar 7, 2025
Real Estate Blog 18 min

Pocket Listings in Real Estate: A Comprehensive Overview

Pocket listings are a fascinating, sometimes controversial facet of the real estate world. Unlike traditional listings that appear on the Multiple Listing Service (MLS) for all…

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laura perez · Mar 5, 2025
MLS / IDX Resources 5 min

Addressing Privacy and Transparency: Balancing Sellers’ Concerns

Note: this article is done considering the realoties in Canada real estate market but it will appble to any MLS in usa. The Canadian real estate…

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laura perez · Mar 3, 2025
MLS Associations 6 min

List of MLS in Canada: A Detailed Overview

Canada has over 80 real estate boards. Most use the Canadian Real Estate Association’s Data Distribution Facility (DDF) to share listings across provincial lines. Others in…

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laura perez · Mar 1, 2025
MLS / IDX Resources 6 min

Why a Broad Scope Matters: The Value of Including All Listings in MLS

A seller who wants the best shot at a fair offer, often looks for ways to share details about their home with many qualified buyers. An…

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laura perez · Feb 28, 2025
Real Estate Blog 7 min

Examining Portals and Platforms: REALTOR.ca, IDX Feeds, and Public-Facing Sites

MLS® listings power the real estate market in Canada. They connect buyers and sellers while providing REALTORS® with the data they need to serve their clients.…

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laura perez · Feb 26, 2025
MLS Associations 7 min

Maintaining Listing Accuracy: CRMLS’s Approach to Data Integrity and Compliance

Accurate listing data is very important in real estate. It keeps deals moving, avoids disagreements, and helps buyers and sellers make solid decisions. When information about…

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laura perez · Feb 24, 2025
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