Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

Real Estate Blog 7 min

Streamline Your Leads: Top No-Code Online Form Builders for Realtors

Let’s be honest—trying to gather leads without online forms is like herding cats. You just end up with a lot of frustrated people and scattered information.…

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laura perez · Nov 28, 2024
REAL ESTATE BLOG
Real Estate Blog 7 min

3 Signs You’re Ready for Paid Lead Gen in Real Estate

As a real estate agent, you know leads are life. I’ve talked before about the six critical systems every real estate agent needs to build a…

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laura perez · Nov 27, 2024
Real Estate Blog 7 min

Cracking the Code: Breaking Into the Luxury Real Estate Market

Luxury real estate is a game that requires a certain finesse, a deep understanding of market dynamics, and a willingness to innovate. In my journey, I’ve…

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laura perez · Nov 26, 2024
Real Estate Blog 7 min

From Buyer to Boss: Why Chasing Listings Beats Chasing Buyers

Hey, friends! Let’s be honest—everyone and their grandmother are trying to get buyers in this market. It’s exhausting, right? That’s why for my recent article ,…

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laura perez · Nov 9, 2024
Real Estate Blog 5 min

3 Simple Strategies to Capture Motivated Real Estate Leads Online

1. Effective Use of Website Landing Pages Let’s face it—getting leads online can feel like trying to find a needle in a haystack. You’ve got website…

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laura perez · Nov 8, 2024
Real Estate Blog 8 min

Transform Your Real Estate Game: The Customer Journey You Need to Know

So, here’s the thing—most agents are super focused on closing deals. We’ve got the paperwork, the negotiations, the handshakes and thank-you hugs, and then poof, they’re…

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laura perez · Nov 7, 2024
Real Estate Blog 5 min

How to Capture Real Estate Listings With Video Marketing (And Capture Hearts!)

Introduction: The Importance of Video Marketing Have you ever felt that twinge of panic when you realize your listing photos are just not cutting it? Or…

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laura perez · Nov 6, 2024
Real Estate Blog 7 min

4 Essential Tools for Game-Changing Lead Generation in Real Estate

If you’ve been in the real estate game for more than five minutes, you’ve probably realized that leads are everything. Without clients to pester, you’re just…

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laura perez · Nov 5, 2024
Real Estate Blog 10 min

Transform Your Leads Game: 7 Must-Have Features for Realtor Websites That Actually Convert

In real estate, we all know that the money is in the leads. But are you missing out on top-of-funnel leads because you don’t know how…

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laura perez · Nov 4, 2024
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