Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 8 min

Update on Florida Housing Market 2025

Florida real estate still makes headlines. New subdivisions sprout near job hubs; long-held beach cottages finally show “For Sale” signs and out-of-state buyers browse late at…

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laura perez · May 8, 2025
REAL ESTATE BLOG
Real Estate Blog 22 min

Social Media for Real Estate Agents: 30+ Content Ideas That Win Clients

Being a real estate agent is more than scheduling showings, handling documents, and juggling closings. You’re also expected to keep social media fresh and relevant. That’s…

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laura perez · Apr 18, 2025
REAL ESTATE BLOG
Real Estate Blog 22 min

Creative Open House Ideas That Turn Visitors into Clients

Open houses sometimes feel like endless chores. Agents prepare signs and stage rooms, bake cookies, and greet folks who wander in—yet a single event doesn't always…

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laura perez · Apr 14, 2025
REAL ESTATE BLOG
Real Estate Blog 12 min

How to Write Real Estate Listing Descriptions That Sell

A well-crafted listing description can give a home the attention it deserves. Photos may catch someone's eye, but text has the power to help buyers see…

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laura perez · Apr 9, 2025
REAL ESTATE BLOG
Real Estate Blog 16 min

Texas Real Estate Market in 2025: A Shift Toward Stability Across Major Cities

The real estate market in Texas has changed course in the last year. The waves of fast-rising home prices and bidding wars have settled, replaced by…

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laura perez · Apr 7, 2025
REAL ESTATE BLOG
Real Estate Blog 23 min

Zillow, Redfin, Realtor.com, and Trulia vs Agent Websites: What Really Works Best?

People searching for homes online often think of portals like Zillow, Realtor.com, Redfin, and Trulia. Each one has a vast collection of properties and user-friendly tools.…

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laura perez · Apr 3, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

Virtual Open Houses: How Online Showings Are Changing Real Estate

Real estate has changed over the years. Modern homeowners often ask for ways to see a property without traveling. A virtual open house offers that access:…

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laura perez · Mar 27, 2025
REAL ESTATE BLOG
Real Estate Blog 15 min

Florida’s Property Insurance Crisis and the Housing Market

Florida is experiencing a property insurance crisis impacting homeowners statewide and reshaping real estate trends. Home insurance premiums have soared to the highest levels in the…

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laura perez · Mar 25, 2025
REAL ESTATE BLOG
Real Estate Blog 13 min

Real Estate Comps: How Comparable Sales Determine Home Prices

Home prices can seem puzzling, and Many wonder why two almost identical places can land at different amounts. Real estate “comps” remove some of that guesswork.…

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laura perez · Mar 21, 2025
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