Blog · The Field Guide

Stories from the field.

Notes on real-estate web tooling, IDX compliance, and what 5,000+ active installs have taught us about shipping listings on WordPress.

REAL ESTATE BLOG
Real Estate Blog 14 min

100 Real Estate Lead Generation Strategies for 2025 (Part 3)

This is part 3 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 2 here and here. 66.…

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laura perez · Jul 2, 2025
REAL ESTATE BLOG
Real Estate Blog 14 min

100 Real Estate Lead Generation Strategies for 2025 (Part 2)

This is part 2 from 100 Real Estate Lead Generation Strategies for 2025 - you can read part 1 and part 3 here and here. 31.…

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laura perez · Jun 26, 2025
REAL ESTATE BLOG
Real Estate Blog 12 min

100 Real Estate Lead Generation Strategies for 2025 (Part 1)

As we move into 2025, the lead-generation landscape is being reshaped by emerging technologies, shifting consumer behaviors, and innovative marketing channels. This comprehensive guide explores 100…

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laura perez · Jun 18, 2025
REAL ESTATE BLOG
Real Estate Blog 12 min

Best Lead Sources for Real-Estate Pros in 2025 : The WordPress Edition

Real estate work starts with one simple goal—meet new people who want to move. A full pipeline steadies cash flow keeps marketing fun and turns “maybe…

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laura perez · Jun 13, 2025
REAL ESTATE BLOG
Real Estate Blog 13 min

WordPress vs. Wix for Real Estate Websites in 2025

A high-performing website has become a cornerstone of success in the modern real estate industry. For many buyers and sellers, your site is their first interaction…

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laura perez · May 31, 2025
MLS IMPORT
MLS Import 11 min

Fix Outdated Listings on Your WordPress Real Estate Site

If you're a real estate agent or broker who uses a WordPress website to display listings, you've probably run into a frustrating issue that can affect…

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laura perez · May 29, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

School Zones and Home Listings: Getting the Facts Right From Day One

Few questions carry as much weight during a property showing as: "Which school is this home zoned for?" Whether raised after glancing at a flyer in…

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laura perez · May 26, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

Why Accurate MLS Data Matters for Real Estate Professionals

Almost every home buyer searches online before they talk to a real estate agent. When they browse listings, they trust the details they see. Often, those…

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laura perez · May 15, 2025
REAL ESTATE BLOG
Real Estate Blog 9 min

How Listing Photos Influence Buyer Interest and Home Sales

When buyers search for homes online, photos are the most important factor in deciding whether they want to visit the property. Approximately 85% of buyers consider…

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laura perez · May 13, 2025
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