Get a free copy of our ebook

How Millionaire Realtors Actually Use the MLS

23 Overlooked Ways to Find Opportunities, Win Listings, and Grow Your Real Estate Business

Download your free copy and see what the MLS can do beyond the fields everyone already checks.

Most agents only use listing entry and saved searches. This guide shows you 23 other fields, filters and reports, and what each one tells you about your market before other agents notice.

Cover of the free guide: 23 overlooked ways millionaire Realtors use the MLS

What is inside

65 pages and 23 plays, grouped by the kind of work you are doing that day. Each play ends with one step you can take today and a simple way to check if it worked.

Working with buyers

  • Build buyer searches around what the client actually wants
  • Spot good deals before the buyer does
  • Help a buyer decide what to offer
  • Plan buyer tours that make homes easy to compare

Winning and pricing the listing

  • Turn a home-value question into a new listing
  • Price a seller’s home using today’s competition and past sales
  • Prepare for listing appointments with research on that exact home
  • Research the property’s full listing history

Marketing a listing you have won

  • Get the seller’s home in front of every other agent in the MLS
  • Share listings on the websites your MLS allows
  • Watch what happens after your listing goes live
  • Show sellers what you are doing behind the scenes

Your website as a lead source

  • Turn your MLS-powered website into a lead machine
  • Build local pages using MLS listings and what you know about the area
  • Turn social media attention into visits to your own website
  • Give buyers a reason to keep coming back

Finding your next seller

  • Learn what a lead wants from the homes they look at
  • Find your next seller by watching MLS activity
  • Study expired and withdrawn listings before you reach out
  • Create neighborhood market reports people can understand

Investor, rental and brokerage use

  • Help investors check their numbers, not just the property
  • Use MLS rental listings from first search to signed lease
  • Use MLS data to make better decisions for your brokerage

Plus two extra chapters: a plain explanation of MLS, IDX, VOW, BBO, PDAP and syndication, and why your own website still matters when most buyers start on the big national portals.

Who this is for

Read it if

  • You already have MLS access through your MLS or association.
  • You have your own website, but all it does is list properties.
  • What you know about your local market lives in your head and in chats, and then gets lost.
  • You would rather understand the data than buy another lead list.

Skip it if

  • You are trying to get MLS access. Only your MLS or association can give you that, and no report changes it.
  • You want someone to do it for you. Every play here is something you do yourself.
  • You expect leads without ever publishing anything.
  • You want software instructions. This is about the MLS, not about our plugin.

Before you enter your email

Is it really free?

Yes. No credit card, no trial, no sales call. Give us your name and email and the report lands in your inbox.

What will you do with my email?

Send you the report. That is all, unless you tick the box for tips. Then you get an MLS or IDX tip now and then, and you can stop them any time. We never share or sell your details.

What format is it?

A 65-page PDF that is easy to read on a phone or a computer.

Do I need to be an MLSimport customer?

No. The report is about the MLS itself, not our plugin. We wrote it because agents who find it useful are often the agents we can help later.

Send me the report

Same two fields as above. The download link comes by email, so use an address you can check.