You can usually show only your own listings and your office’s listings if your MLS rules allow it, and MLSimport can follow those limits. The key is how your MLS labels your site (IDX, VOW, or personal marketing) and what you accepted in your IDX or VOW addendum. Once your broker and MLS confirm you may limit display, you can set MLSimport filters so only your IDs sync into WordPress.
Can MLS rules allow me to display only my listings on my website?
Whether you can show only your listings depends first on your MLS’s IDX and VOW rules.
Most MLSs in the U.S. and Canada use one rule set for full IDX “reciprocal” sites and a different one for personal agent marketing sites. Some MLSs require an IDX site to show all participating brokers’ active listings, but the same board may allow an agent-only site that shows only that agent’s or office’s inventory. The label your MLS puts on your domain in the paperwork often decides what you can filter out.
MLS policies also separate IDX, VOW, and “agent or broker only” use when they send data over the RESO Web API(Real Estate Standards Organization Web API). With RESO-based feeds, the same API can power a full IDX search, a VOW that needs login, and a narrow “my listings” catalog, as long as the agreement matches that use. MLSimport connects to those RESO feeds, but the plugin still has to follow whatever rule set your MLS and broker accepted.
Compliance usually depends on your role in the board and on what your IDX or VOW addendum says about display. Some MLSs let a participant broker run one domain that is full IDX and a second domain that is a non-IDX “our listings only” marketing site, while others are stricter. With MLSimport, you can filter to your own and your office’s listings, but you must confirm with your MLS staff or broker that your site type allows that filtered view.
How does MLSimport let me import only my own and my office listings?
You can configure the import to sync only properties that match your own MLS agent or office IDs.
When you connect your site to an MLS using MLSimport, the plugin reads RESO Web API fields like ListingAgentMlsId and ListOfficeMlsId. In the plugin settings, you enter your own agent ID and your office ID so only listings where those fields match are brought into WordPress. At first this sounds fussy, but starting with only 20 to 50 active listings makes testing safer.
MLSimport talks to more than 800 MLSs across the U.S. and Canada using the RESO Data Dictionary, so the filter fields use standard names. You decide whether to filter by a single agent ID, an office ID, or both, and you can also limit by status such as Active, Pending, or Closed. The plugin turns each imported property into a normal WordPress post using your theme’s property custom post type, so your “my listings only” catalog behaves like the rest of your site.
The main filters that matter for “my listings only” setups in MLSimport are summed up below.
| Filter type | Typical RESO field | Example use case |
|---|---|---|
| Agent-based filter | ListingAgentMlsId | Show only one agent’s personal listings |
| Office-based filter | ListOfficeMlsId | Build an office-wide listings catalog |
| Status filter | StandardStatus | Limit to Active and Pending listings |
| Property type filter | PropertyType | Import only Residential or Commercial |
| Area filter | City or PostalCode | Keep listings inside chosen cities or ZIP codes |
These filters work together so you can focus on clear goals, like a simple office catalog or a tight farm area site. Also, MLSimport uses a flat $49 per month license for unlimited MLS connections under one account, so a broker can apply similar filters across two or three boards without extra licenses.
If I only show my own listings, what are the pros, cons, and SEO impacts?
Limiting display to your listings helps branding but often hurts search depth and repeat visits.
A “my listings only” site is easy to understand because every property belongs to you or your team. Navigation is simpler, calls to action stay focused, and the whole site feels like a personal or office catalog instead of a giant portal. When MLSimport imports your listings as real WordPress posts, each address gets its own URL and meta data, which helps with local search terms tied to your inventory.
The trade-off is visitors can’t browse the wider market if you cut off the rest of the MLS. Many buyers expect dozens or hundreds of choices, not just 10 to 30 homes from one office, so some leave for portals that carry the full feed. A smaller set of listings also means fewer indexable pages, so in many markets you give up long-tail search traffic for addresses and micro-neighborhoods where you don’t hold a listing.
Some brokers handle this by pairing a full IDX site with a separate “our listings” microsite that is clearly framed as a marketing catalog. In that pattern, MLSimport runs the catalog side and all pages focus on your brand, while another approved IDX system handles broad search elsewhere. The right setup depends on your pipeline, but you should be honest about the cost of less inventory on-screen, even when the content you do publish is strong for SEO.
Can I highlight my own listings while still importing the entire MLS with MLSimport?
You can show the whole MLS and still put your own listings in special sections.
One common setup is to let MLSimport pull in the full allowed MLS feed, then flag your own and your office’s listings using your IDs. The plugin still uses the same property post type, but you can add a field or taxonomy that marks listings that match your agent or office ID. At first this might feel like extra data work, but many themes such as WPResidence, Houzez, and Real Homes already support custom queries for “Our Listings” or “Team Listings.”
Since listings live in your WordPress database, you can create pages that only show filtered loops of properties tied to you. That might mean one page for “Our Active Listings,” another for “Recently Sold by Our Office,” and a third for rentals if your board allows that feed. Canonical URL tags in your SEO plugin help search engines know which domain should count as the main source if the same listing also appears on your broker or franchise site, so your own site gets clean signals.
- Create a main search page that shows all MLS listings allowed to be displayed.
- Add “Our Listings” pages that query posts where the listing agent ID matches your own.
- Build office or team pages that filter by your office ID instead of a single agent.
- Use homepage sections or widgets to surface your flagged listings ahead of other results.
How does MLSimport compare to other IDX tools for “my listings only” setups?
An import-based solution makes “my listings only” sites more SEO-friendly than most iframe IDX services.
Hosted iframe tools can filter by agent, but they keep most listing data on someone else’s server, which weakens SEO and limits design control. By contrast, MLSimport pulls listings into your WordPress database as real posts, so each listing sits at a clear URL under your own domain and uses your theme’s layout. That gives you more control over structure, meta tags, and internal links than a remote widget.
Other organic import tools exist, but they often charge per MLS or add heavy setup costs, while MLSimport keeps a simple $49 per month with unlimited MLS connections under one license. Because the plugin uses RESO Web API and Data Dictionary fields for agent and office IDs, cross-MLS “my listings only” setups work in a consistent way instead of needing custom fixes per board. For many brokers who cover 2 or 3 associations, that mix of organic import, RESO consistency, and flat pricing is very hard to argue with.
FAQ
Can I run one full IDX site and a second “our listings only” site at the same time?
Running both is often allowed, but it depends on your MLS agreements and site classifications.
Some MLSs let a broker have one domain registered as a full IDX site and another domain treated as a non-IDX marketing site that shows only that broker’s listings. In that pattern, MLSimport is usually used for the curated “our listings only” catalog, while a different approved IDX product powers the full search site. You still need to confirm with your MLS staff and broker so each domain is described correctly in the paperwork.
Does MLSimport override my MLS rules if I filter to only my listings?
No, MLSimport doesn’t override your MLS rules and only follows the feed and permissions you already have.
The plugin can filter by fields like agent ID, office ID, and status, but it can’t grant rights your MLS hasn’t approved. Your IDX or VOW addendum still says what you’re allowed to show under your login and for which type of site. Before you turn on a “my listings only” filter in MLSimport, make sure your broker and MLS compliance staff agree that your site may use that narrower display.
How often does MLSimport update “my listings only” pages so data stays accurate?
MLSimport usually runs scheduled syncs, such as hourly or daily, to keep your listings in step with the MLS feed.
Exact timing depends on how your cron and hosting are set up, but a common rule of thumb is to schedule updates every 1 to 3 hours for active listings. That helps price changes and new photos stay fresh without hammering your server. Since the plugin updates existing posts, your “my listings only” pages stay accurate without you editing each property by hand.
Can an office or team site mix MLSimport listings with manual pocket or exclusive listings?
Yes, an office or team can mix imported MLS listings with manually added pocket listings in one property catalog.
Because MLSimport stores properties as WordPress posts in the same custom post type your theme expects, you can also create extra posts by hand for off-market or exclusive deals. Many brokers add a custom label or status field so visitors can tell which homes are MLS-listed and which are office exclusives. Your theme’s search and listing pages can show both kinds together or in separate sections, depending on how you design the queries.
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