Yes, the plugin can pull in all active listings from your MLS, not just your own brokerage’s listings, so your site can work as a full local home search portal. After your MLS board approves your IDX (Internet Data Exchange) access and your feed is set for Active status, the system can bring in the full active inventory allowed by MLS rules. Those listings then become searchable properties on your WordPress site, so visitors can explore the wider market in one place.
Does this plugin really show all active MLS listings on my site?
The plugin can display all active MLS properties so your site works like a full search portal.
MLSimport connects to your MLS through the RESO Web API using your approved IDX credentials, then pulls data from the MLS database. As long as your MLS feed allows full Active status coverage, the plugin can import every active property in that feed, not just your own or your office’s listings. At first this feels like it might be limited to your brokerage. It is not, unless your board rules say so.
In practice, the plugin reads the statuses the MLS exposes and imports what the feed flags as Active, and you can also choose to include Coming Soon if your board allows that. By keeping filters broad, MLSimport will import the entire active inventory in your chosen areas so you do not miss listings from other brokerages. Each imported property is saved as a WordPress post type, so it behaves like a normal page that can be searched and indexed by search engines.
Because properties become native WordPress content, they connect to your theme’s search, map, and archive templates without extra tricks. The plugin’s RESO Web API link keeps the data accurate while still giving you full control inside WordPress. One install can grow from a few dozen to many thousands of live listings over time, all handled by the same automatic import job.
Can I limit or expand which MLS listings appear on my website?
Flexible filters let you choose between full market coverage or a narrower slice of MLS listings.
Inside MLSimport you can set filters on the import job, so you decide what comes in from the MLS. You might choose to show everything in your board or only properties in certain cities, price ranges, or property types. These filters control which records from the MLS feed become WordPress properties, so your site can match your plan. Sometimes people over-filter at first, then later relax rules after seeing what they cut out.
When you want to stay focused on your own group, the plugin can limit the import to one office or a small set of agents by using their IDs from the MLS. If you remove those limits and keep only basic rules like status equals Active, the import widens back out to the whole active catalog your IDX feed provides. MLSimport also supports multiple import profiles, so you can run one profile for a full city feed and another profile just for a luxury segment.
- You can filter imports by city, county, or ZIP to match your farm area.
- You can limit by price range or property type to fit your niche.
- You can restrict by office or agent ID to show only team listings.
- You can leave filters broad to import the full active MLS inventory.
How does the plugin keep my full MLS inventory current and compliant?
Automatic hourly syncing keeps every imported listing aligned with current MLS status and rules.
The core schedule in MLSimport is simple, at least on the surface. The system checks your MLS about every hour, looks for changes, and updates your WordPress data. When a new listing hits the MLS, the next hourly run imports it and creates a new property post on your site. When the MLS updates a record, such as a price change or a new photo, that same hourly job refreshes the local copy so your site stays in step.
The plugin also watches for status changes that take a home off the market. If the MLS flags a property as Canceled, Closed, Expired, or Withdrawn, MLSimport removes that property from the public side on the next sync. This keeps your site from showing for sale homes that are actually sold or off market, which many IDX rules demand. Since many MLS rules only ask for at least daily freshness, an hourly cycle keeps you ahead of that baseline.
Behind the scenes, the plugin compares IDs and timestamps instead of reloading everything each time, which is more efficient when you have thousands of records. A typical site might have 500 to 10,000 active listings, and the hourly pull only touches what changed. The MLS stays the single source of truth, so you are not editing listing data by hand in WordPress and guessing which version is right.
Will my WordPress site truly function like a local home search portal?
Full feed importing lets your website copy the reach of major real estate portals.
Once the full active feed is coming in, visitors can run searches across every allowed listing in your MLS, not just your own pipeline. With MLSimport feeding data into a theme like WPResidence, your search bars, maps, and filters use live inventory from the board. From a user’s point of view, they can stay on your domain and see choices they expect from big sites, while your name and contact details stay in front of them.
Each imported listing becomes a real WordPress property post, which means it can have its own URL, be indexed by Google, and join your sitemap. Over time, a site can grow to hundreds or even thousands of property pages, giving your domain more local real estate content than a simple brochure site. That scale matters when buyers search by address, neighborhood name, or price band, because your property pages can show in those results.
| Portal feature | How MLSimport helps | Result for visitors |
|---|---|---|
| Full active inventory coverage | Imports all Active listings allowed by your MLS feed | Can search whole market in one place |
| Advanced search tools | Works with WPResidence search fields and filters | Can narrow results by many criteria |
| Interactive maps | Feeds live properties into theme map widgets | Can see homes on a map not just in list |
| SEO visibility | Stores listings as indexable WordPress posts | Finds listings from Google not only direct visits |
| Lead capture flow | Lets theme handle forms on each listing page | Can contact you directly from any property |
The table shows how importing the full feed, pairing it with a capable theme, and storing data as posts makes your site behave like a solid local portal. Instead of sending traffic away to third party search sites, visitors can search, browse, and inquire without leaving your domain. Honestly, that alone fixes a lot of lost lead problems.
How hands-off is setup if I want a full MLS feed on autopilot?
After one time setup, the integration runs on autopilot, updating MLS listings without much input from you.
Once you have IDX approval and your MLS shares RESO Web API credentials, you add those details into the plugin settings. The MLSimport team can then step in to configure the feed, map fields to your theme, and start the first large import for you. That first sync might take a while if you have several thousand records, but you do not have to click through each property or touch the data.
After the initial job is done, the system’s scheduled syncs take over. New listings are added, changed listings are updated, and off market ones are removed automatically. You are free from manual listing entry or copy pasting descriptions, because everything flows from the MLS. Most of your work shifts to design and lead handling, like tweaking your theme look and answering inquiries, while MLSimport keeps the property side current in the background.
I should add one more thing. Even though the process is mostly hands off, you still need to watch the first weeks, check a few sample listings, and confirm your board rules are met. That kind of spot check feels boring, but skipping it is how little display issues turn into real complaints.
FAQ
Do I need MLS/IDX approval before the plugin can import any listings?
Yes, you must have IDX approval and valid MLS credentials before any listings can be imported.
The plugin connects only to official RESO Web API feeds, so your board has to grant access first. Once your MLS issues the keys or tokens tied to your agent or broker account, MLSimport can use them to pull data and follow the same rules you follow in the MLS dashboard. Without that approval, no active listings, from you or other brokers, can be brought into your site.
Does MLSimport support my specific MLS board or association?
Coverage spans many MLSs across the US and Canada, but you should confirm your own board is included.
The service is built for broad North American reach and, as a rough guide, covers well over 200 MLS organizations that publish RESO Web API feeds. To be sure, you provide your board name when you contact the team, and they verify support before you commit. Once confirmed, MLSimport wires your site to that exact board so you see the same active inventory as members there.
Can I exclude certain statuses or areas even if my MLS feed includes them?
Yes, you can exclude statuses or areas so your site only shows the parts of the MLS you want.
Inside the import profile you can uncheck statuses like Coming Soon or filter out certain cities or ZIP codes if local rules or business plans call for that. MLSimport still reads the full feed from the MLS but only turns matching records into WordPress properties. That way you stay within any stricter office policies while still enjoying automatic updates on the listings you do show.
Will importing thousands of listings slow my site down?
Proper hosting and optimized media handling keep performance stable even with large inventories.
The plugin is built to avoid dragging your server by leaning on MLS image delivery and smart syncing. A typical mid market site with 3,000 to 8,000 active listings runs well on a solid VPS grade host, while hourly updates only touch changed records instead of reloading everything. With caching in place from your WordPress stack, pages stay quick enough for most buyers on phones and laptops.
How are broker attribution and MLS disclaimers handled on the listings?
Required broker credits and MLS disclaimers are shown in line with IDX display rules.
The data coming from the MLS includes the listing office and, in many feeds, the listing agent as well, and those fields can be displayed on each property page. MLSimport also lets your theme or templates place board required disclaimer text in the right spot, often in the footer or near the photos. That setup helps keep your site on the safe side of MLS policy while still looking clear and readable.
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