Yes, the plugin can pull all property types you care about, like residential, land, and farms, if your MLS allows them in its RESO Web API feed. MLSimport talks to your MLS, reads the PropertyType and PropertySubType fields, and lets you pick which ones to import. Then you get a second layer of control in WordPress, where you choose which imported types actually show on your public site.
Can MLSimport pull residential, land, farm and other types from my MLS?
The plugin can import every MLS property type you’re allowed to display, including homes, land, farms, and more.
MLSimport connects to your MLS (Multiple Listing System) using the RESO Web API and reads the PropertyType and PropertySubType structure your board exposes. Any IDX eligible category in your MLS feed can be imported, not just Residential. In many markets that includes Residential, Land, Farm, Multifamily, Commercial, Rentals, and several local subtypes.
Because MLSimport works from RESO standard fields, it doesn’t need custom code per MLS to understand those types. The plugin asks the MLS API for all allowed PropertyType values, then lets you choose which to include in your import feed. A single feed can handle many thousands of listings across several types if your hosting is decent and you set up caching.
MLSimport supports more than 800 MLS markets plus CREA DDF, so most U.S. and Canadian agents will find their board already covered. Each MLSimport account connects to one MLS or DDF feed at a time, which keeps mapping simple and performance steady. If you use multiple boards, you set up one connection per board and treat each feed as its own import job in the plugin.
| MLS field group | Typical values imported | How the plugin uses it |
|---|---|---|
| PropertyType | Residential, Land, Farm, Commercial | Drives main type filters in import feed |
| PropertySubType | Condo, Townhouse, Agricultural | Lets you refine which subcategories import |
| Status | Active, Pending, Sold, Leased | Controls which status values sync |
| Location fields | City, County, PostalCode | Combine with type filters for targeting |
| Broker fields | ListingAgentId, OfficeId | Limit import to selected agents or offices |
The table shows how type data moves from your MLS into clear filters on the import screen. Once those fields map, MLSimport can keep every allowed type updated on schedule while you stay in charge of which categories actually enter WordPress.
How do I decide which property types MLSimport actually imports?
You can choose exactly which property types import instead of pulling your entire MLS.
You start on the Import Feed setup screen inside MLSimport, where you define one feed per strategy. In that screen you use multi select controls for PropertyType and, if your MLS exposes it, PropertySubType. That lets you build feeds like Residential plus Farm for a rural specialist or a simple Land only feed for a land site.
MLSimport focuses on selective import, so you’re not forced to bring in 100,000 listings when you care about a narrow slice. You can combine type filters with cities, price ranges, status, or fields like ListingAgentId and OfficeId. For example, you might import only Residential and Farm in three counties, priced between 300,000 and 1,200,000, tied only to your office ID.
Can I show some property types on the site and hide others after import?
You can show only certain property types on the front end while keeping others in the database.
After import, each MLS record becomes a normal WordPress property entry, so you control how entries appear in your theme templates. MLSimport handles the data sync, and your theme, such as WPResidence, uses standard queries to decide what shows in lists, widgets, and searches. That means you can keep some types in the database for side uses while not placing them in any public list.
For example, you can build a Homes for Sale page that queries only Residential properties and a separate Land & Acreage page that filters only Land. You might import Rentals for internal use or private links but leave rental types out of your main search forms, so normal visitors never see them. In WPResidence, you can create property lists by type, city, or price, while unlinked property types stay invisible in menus and searches.
How does MLSimport handle selective imports for hyperlocal or niche sites?
Targeted feeds let you run hyperlocal or niche sites that only show the inventory you specialize in.
You don’t need one giant feed to power every site. Instead, MLSimport lets you mix property type filters with geographic filters like city, postal code, or county to match a tight service area. A farm and ranch brand could run a feed set to only Farm and Land types inside three rural counties and ignore everything else the MLS offers.
You can also create different feeds for focused niches and map each feed to its own pages. One example is an urban condo site that imports Residential or Condo for a single city and nothing more. Another example is a development land site that imports Land above a certain acreage. With MLSimport, each feed stays trimmed, which reduces database load and keeps each site about one clear topic, even if that topic feels narrow.
Let me say that another way. Some people try to stuff every type into one site and then carve it up later. That sounds efficient but usually makes navigation worse and search results noisy. Smaller feeds matched to clear topics tend to be easier to manage over time, even if the setup takes a bit more thought at first.
- Create a residential only feed for one city and show it on neighborhood pages.
- Build a farms and land feed limited to rural counties you actually serve.
- Run a condos only feed tied to downtown ZIP codes for an urban niche site.
- Give each niche its own menus and searches without mixing unrelated listings.
Will advanced searches and SEO still work if I filter property types?
Filtering by property type doesn’t break search or SEO and often makes both more focused.
The imported listings still use the same fields for price, beds, baths, and type that your theme and search tools expect. MLSimport fills those standard fields, so advanced search forms in themes like WPResidence continue to work even if you import only part of the MLS. You simply show visitors filters that match the types you decided to bring in.
Every imported listing still gets its own URL under your domain, which search engines can index. By cutting out property types you never plan to show, your site index stays focused on the segments you actually sell. That often improves how well search pages match what users and Google expect to see.
FAQ
Can I import all property types first and then later narrow it down?
Yes, you can start broad and then tighten your MLS filters later without rebuilding the site.
Inside MLSimport you can edit your feed settings at any time, changing property types, cities, and other filters on the fly. After you adjust the criteria, the plugin re syncs and removes listings that no longer match while keeping those that still qualify. Many people begin wide to learn their market, then trim down to only the types and areas that seem useful.
Can I run separate feeds for different property-type niches, like farms versus residential?
Yes, you can set up multiple import feeds with different property type rules for each niche.
MLSimport lets you create more than one feed under the same MLS connection, with each feed using its own mix of PropertyType, SubType, location, and price filters. You might run a farms and land feed for one section of the site and a residential homes feed for another, each mapped to different pages or menus. That way each audience sees only the slice of inventory that fits their needs.
What if my MLS uses custom labels for farms, ranches, or land?
Custom labels are handled through the RESO mapping so you still see them as selectable types.
Your MLS usually maps its local naming into RESO standard fields like PropertyType and PropertySubType, even if the visible label is unusual. MLSimport reads those standardized values and exposes what the feed offers in its type selectors, so Farm or Ranch or Agricultural still appear as options. In practice, you just tick the checkboxes that match the farm or land categories your board uses.
Can I focus only on my own listings within certain property types?
Yes, you can filter by your agent or office ID plus chosen property types in one feed.
MLSimport supports filters like ListingAgentId and ListingOfficeId, which you can combine with type filters such as Residential or Land. That lets you build feeds like my residential listings only or my office land listings without pulling the whole MLS. You can use those feeds for My Listings pages or to feature your own inventory in widgets and carousels.
Does selective import of property types affect compliance with MLS rules?
No, if you show allowed IDX categories correctly, selective import stays compliant.
Most MLS rules don’t force you to show every IDX eligible type, only that whatever you do show follows their display and attribution policies. MLSimport keeps the raw data accurate and current, while you make sure that listing broker names, disclaimers, and required logos appear in your templates. Many brokers legally focus on certain segments, like only Active Residential and Land, while still honoring all attribution text in the layout.
How many listings per property type can MLSimport handle without slowing my site?
Hundreds or many thousands of listings per type are normal if your hosting is solid.
The plugin works with real MLS volumes, so a feed with 5,000 Residential and 1,500 Land listings is common. Performance depends mostly on your server, caching, and database tuning, not only on listing counts. As a rough guide, a modern VPS with object caching can handle tens of thousands of imported listings across several property types using MLSimport.
Table of Contents
