You get the same MLS listings you see in your Realtor tools on your WordPress site by connecting your MLS through a RESO Web API plugin, importing the data as real property posts, and letting it sync on a schedule. The cleanest way is to use MLSimport with a supported theme like WP Residence, enter your MLS API keys, pick what to import, and let the plugin keep everything updated for you every hour or so.
How does MLSImport actually pull MLS listings into my WordPress site?
A specialized MLS plugin can import live MLS listings into WordPress as native property posts on your own domain.
The plugin connects to your MLS using the RESO Web API, which is the modern standard many boards use. MLSimport uses that API link to more than 800 MLSs across the USA and Canada, so most agents are covered with one tool. After the first connection, your WordPress site can ask the MLS for new and changed listings without you logging into anything extra.
Once data comes in, MLSimport saves each property as a real WordPress property post, not as an iframe or remote widget. That means your listings live in your own database and show under your own URLs, which matters for SEO and for control over design. At first this seems minor. It is not.
The plugin maps basic fields like price, beds, baths, and address into the theme’s property fields so your layout looks native. Sync runs on a schedule, not by hand. By rule of thumb, the default job runs about once every hour, which works even for hot markets like Miami.
Each run checks for new listings that match your filters, updates prices and details, and removes sold or expired ones. At import time, you can set filters by city, price range, property type, status, and more, so MLSimport only pulls in the part of the MLS you actually want on your site.
How can I automatically show my own and my office’s listings only?
Agent and office identifiers from your MLS are the key to showing only your own listings automatically.
Your MLS already knows which listings belong to you and which belong to your office, because every record has fields like Agent ID and Office or Broker ID. MLSimport lets you plug those exact values into its import rules so only those listings come over. That way, your site can act as My Listings or Our Office Listings without mixing in competitors’ inventory.
Inside the plugin settings, you can set a filter that says import only listings where Listing Agent ID equals X for a single agent. You can also filter by Office or Broker ID to bring in the full team stock, which is useful for a brokerage site. MLSimport then creates WordPress properties only for those records and keeps that set in sync on every hourly update.
The plugin also maps the MLS agent identifier to the agent profiles provided by themes like WP Residence. When a property imports, it gets assigned to the correct agent page inside the theme based on that mapping. That means each agent’s profile page on your site shows only their own current listings without you touching anything.
With one setup, a broker can cover a dozen agents and know each person’s page always stays current. That sounds simple, but many offices still copy links by hand and then fix them. This avoids that.
- Filter imports by your Agent ID to show only your active listings.
- Use Office or Broker ID filters to power a team or brokerage page.
- Let automatic agent mapping attach each property to the right profile.
- Rely on hourly sync so new listings appear without manual copying.
How do featured listings and homepage property sections stay updated automatically?
Once listings sync on a schedule, every featured or homepage section updates itself from the MLS feed.
Your homepage grids and sliders are just views of the data that the import job keeps fresh. The plugin’s hourly sync adds new properties, updates prices, and drops anything sold or expired, so the pool of available listings stays accurate. You then use your theme tools to decide which of those properties should be featured in top spots.
MLSimport works well with WP Residence, which can mark certain listings as featured or group them by taxonomy, city, or other fields. A homepage section can be set to show the latest featured properties or the newest listings in one city over a set price, and those rules keep working as data changes. When a listing becomes sold in the MLS, the next sync either removes it from active lists or changes its status, so it no longer shows in your active featured block.
Because the data is stored locally in WordPress, your homepage and landing pages don’t need separate feed setups. A single import profile in MLSimport can feed a hero slider, a featured grid, and several neighborhood sections at the same time. In fast markets, that hourly cycle keeps Just listed and Price reduced badges meaningful, since status and price changes in the MLS usually appear on your site within about 60 minutes of the change.
How does MLSImport handle SEO, URLs, languages, and currencies for listings?
Making MLS listings native pages on your domain gives you full control over SEO, URLs, language, and currency display.
Because the plugin creates real WordPress posts, each listing lives as an indexable page on your main domain, not on a subdomain or third-party site. MLSimport fills in the property title, which often uses the address, and WordPress uses that for the URL slug. That leads to clean links such as /properties/1234-main-street, which search engines and people both understand.
WP Residence adds strong support for multilingual setups and currencies on top of what MLSimport imports. The theme is built to work with WPML (WordPress Multilingual), so you can have English and Spanish versions of pages, menus, and labels while the core MLS data stays in sync. A built-in multi-currency switcher can show prices in more than one currency, like USD and EUR, using rates you define.
| Area | How MLSimport + WP Residence handle it | Key benefit |
|---|---|---|
| SEO pages | Listings stored as WordPress posts on main domain | Better indexing and more search traffic |
| URLs | Slugs based on listing title often address-based | Readable links clients can share and remember |
| Languages | WPML-ready theme with translation-ready strings | Serve buyers in two or more languages |
| Currencies | Built-in multi-currency price switcher in theme | Help international visitors see familiar values |
| Sitemaps | Works with SEO plugins to add listings to sitemaps | Faster discovery of new and changed listings |
The mix of local posts and a solid theme means your MLS pages act like any other content in WordPress. You can plug them into XML sitemaps, adjust meta titles with SEO plugins, and translate interface text without touching the import logic. For international or bilingual markets, that control is hard to get from anything except an import into WordPress approach.
How quickly can I deploy MLSImport on a new or existing WordPress site?
With the right MLS connection and theme, you can go from blank WordPress install to live MLS listings in a single afternoon.
The main time sink is not coding but getting your MLS Web API access approved, which can take a few business days the first time. Once you have those keys, MLSimport walks you through a setup wizard inside WordPress. You enter your MLS API credentials, pick which board and resource to use, and then map incoming MLS fields to the theme’s property fields in a guided process.
On a fresh WP Residence install, you can usually complete the first full import in 1 to 3 hours, depending on how many listings you pull. At first that sounds too quick for a full MLS feed. In real use it usually holds up.
MLSimport supports exactly one MLS(Multiple Listing Service) per site, which keeps mapping and rules clean, but you can run the plugin across many client sites if you are an agency. It also behaves well on staging domains, so you can build and test the whole site in a safe place and then migrate to the live domain without having to re-import everything.
Theme integration is already tested with WP Residence, so property templates, searches, and maps line up with the imported data from the start. After launch, you mainly watch the hourly sync do its job and tweak filters as your strategy changes. Unless you really like manual work, you don’t go back to copying listings by hand.
I should admit something here. A lot of agents install tools like this, run the first import, and then slowly forget how the sync is set up. That is fine most of the time, but it means you’ll sometimes see a field you wish you had mapped better or a city filter you meant to tighten. Fixes are simple, yet people delay them, and the site drifts from the plan a bit.
FAQ
How often do my listings update when I use MLSimport?
Listings normally update about once per hour after the first import finishes.
The plugin schedules an automatic sync job that checks your MLS feed for changes on a regular cycle. For most markets, an hourly refresh is enough to keep new, sold, and price-changed properties in line with what you see in your Realtor tools. If your board supports faster updates and your server can handle it, your developer can tune the schedule more tightly.
Will I lose my MLS settings if I update the plugin or theme?
Your saved API keys and import filters stay stored in the database through normal updates.
MLSimport is built so that configuration like MLS credentials, field mappings, and filter rules survive plugin and theme upgrades. When you click update, WordPress replaces the code but keeps your options, so you don’t have to reconnect the MLS every time. Standard backup habits still apply, but day-to-day updates are not supposed to break the link.
Can I mix MLS listings with a few exclusive or off-market properties?
You can show MLS listings and a small number of manually added exclusives side by side.
The plugin handles the automated MLS side, while your theme still lets you create manual properties in the same system. That way you can keep pocket listings, upcoming projects, or private sales in the mix without sending them to the MLS. Filters and templates can be set up so visitors see a smooth list while you still know which homes are MLS-based and which are exclusive.
Which MLS boards in North America work with MLSimport?
The plugin supports more than 800 MLS boards across the USA and Canada through RESO Web API access.
If your MLS uses RESO Web API and allows broker or agent access, chances are high it is already on the support list. You provide the approved credentials, select your board from the plugin’s list, and MLSimport handles the connection details. For edge cases, the team can confirm coverage before you commit to a full setup.
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