Are there MLS tools that allow me to create custom landing pages for specific property types, like waterfront homes or luxury condos, that always show current listings?

Yes, some MLS tools let you build custom landing pages for focused niches that always show current listings, and MLSimport is built for that job on WordPress. It pulls live data from your MLS(Multiple Listing Service) and lets you filter by type, price, city, or features so pages stay fresh without edits. You design the page, set your rules once, then listings update themselves as the MLS changes. At first this sounds complex. It is not.

Can MLSImport power always-current landing pages for niche property types?

You can keep niche landing pages current by syncing them straight from your MLS feed into WordPress.

MLSimport connects to over 800 RESO-ready MLS markets in the U.S. and Canada and pulls listings into your site on a schedule, so your “waterfront” or “luxury condo” pages do not go stale. The plugin uses the RESO Web API feed from your board, so new, changed, or removed listings flow into WordPress without you opening each page. That live sync lets you build a page once and trust it to stay current.

In practice, MLSimport lets you pick what gets imported before you build pages. Import filters can limit data by city, county, price, property type, agent ID, office ID, or other feed fields, so your database only holds what fits your business. After import, listings sit in WordPress as native “Property” posts for supported themes like WPResidence, and the plugin keeps prices and statuses in sync, so a sold listing drops out of your “Available waterfront homes” page without edits.

Because images are hot linked from the MLS or CDN, your site does not fill with thousands of photos, yet when the MLS updates photos, the change appears on your landing pages. That setup keeps page loads fast even with larger photo sets, which helps visitors and SEO. The real work is choosing filters once and wiring those Property posts into your layout with your theme tools. After that, background sync jobs handle the grind and you mostly stay out of it.

• Use MLSimport filters to import only locations and price ranges that match your niche.
• Rely on RESO sync so status and price updates reach every landing page.
• Store listings as native Property posts so themes and SEO plugins treat them as content.
• Hot link listing photos from the MLS CDN to keep pages light and current.

How do I build SEO landing pages like “waterfront homes” using MLSImport?

You can create SEO landing pages that mix custom content with live filtered listings for any niche in your MLS.

The usual flow is simple. Write your landing page as a normal WordPress page, then drop in a dynamic listing block that pulls only the properties you want. MLSimport feeds the raw data into your WordPress database, and a theme such as WPResidence maps that data into taxonomies like City, Area, Property Category (for example Condo), and Property Action (for sale or for rent). Because of that mapping, you can filter displayed listings by those taxonomies without touching the MLS feed again.

Inside WPResidence, you use property list shortcodes or widgets to build the “live” part of each landing page. On a page titled “Waterfront Homes in Miami,” you could insert a property list set to City = Miami, Category = House, and a field or feature that flags waterfront, then sort by newest first. MLSimport has already created those Property posts with the right taxonomies, so the shortcode just queries WordPress content that stays up to date. Users see listings change as the MLS changes, but your page URL and text stay stable for search.

The nice part is you are not stuck inside a rigid IDX template. You can mix static SEO text and live listing blocks on the same page: write a market overview, add local photos or a video, then place a grid of live listings under that section. Each listing and each taxonomy archive page live under your domain as normal URLs, so Google can crawl and rank “waterfront homes” pages, “downtown condos” pages, or other niches you target. MLSimport sits in the background, keeping Property posts aligned with the MLS while you focus on words and layout.

Can MLSImport landing pages cover luxury, waterfront, condos, and other custom criteria?

You can set detailed rules so each landing page shows only the niche you want from your MLS.

The filtering starts at import and continues at display, so you control what enters WordPress and what appears on any page. MLSimport lets you set import rules with price limits or MLS fields that mark high end listings, which helps you carve out “luxury” segments starting at a set price, like 1,000,000 dollars or more. Once those listings are inside WordPress, WPResidence can expose filters for amenities like pool, waterfront, or view, as long as the feed has those fields.

You can also add custom fields inside WPResidence for local needs, such as condo fees, parking spots, or a flag for pre construction units, and map MLS fields into them during MLSimport setup. After mapping, those fields work in searches and in property list shortcodes, so a “Luxury waterfront condos with parking” page is just a mix of Category = Condo, price above your luxury line, waterfront flag, and parking count. You are free to create many landing pages, each locked to a different rule set, like “Downtown lofts,” “Golf course homes,” and “Lakefront cottages,” all driven from the same synced data. It sounds like overkill, but this kind of tight control is what keeps niche pages useful.

How does MLSImport keep my niche landing pages updated and MLS-compliant?

Automated MLS syncing keeps every filtered landing page accurate while staying within board display rules.

Behind the scenes, MLSimport runs background sync jobs that check the RESO Web API feed for changes and apply them to your WordPress Property posts. When a listing price changes, status flips to pending, or a new matching property appears in your chosen area, the plugin updates the post record so any page or archive that shows that listing reflects the new state. You do not edit landing pages, because those pages are filtered views of synced Property data.

Compliance comes from pulling data and attributions straight from the MLS feed without changing core fields. MLSimport lets you choose which listing classes and locations to import, so you can stay within your business focus, such as residential in chosen counties only, while still following board rules on what can be shown. Required broker or MLS disclaimers can sit inside your listing templates in WPResidence, so every landing page that shows IDX data carries the right notice. That keeps your niche pages current and policy friendly, even if the rules feel strict.

Will MLSImport work with my WordPress theme and page builder for custom designs?

You can design custom landing pages, then drop in live MLS listing blocks anywhere in the layout.

MLSimport works best with major real estate themes that already know how to handle Property posts, including WPResidence, WP Estate, Houzez, and Real Homes, so you are not limited to a plain or fixed design. Those themes treat imported listings as normal WordPress content, which means page builders, SEO plugins, and caching tools work much like they do on a blog or business site. In WPResidence, you also get Elementor widgets and shortcodes to place property grids, sliders, or maps into any page section, including half map templates on niche pages like “Waterfront condos downtown.”

The table really just says you stay in a normal WordPress workflow while you work with live MLSimport data. You set your theme, use your builder to shape the page, then connect a property widget or shortcode that queries the Property posts created by MLSimport. That means design choices stay yours, not forced by an IDX frame. I should add, some people still end up fighting their theme settings a bit, but that is just WordPress life.

FAQ

Can I start with only a few landing pages and grow later with MLSImport?

Yes, you can launch with a few focused pages and add more niches over time.

A common plan is to begin with 3 to 5 key niches, like “Waterfront homes,” “Downtown condos,” and “Luxury estates,” then check which pages bring leads. Because MLSimport keeps syncing all eligible listings, making new landing pages later is usually just creating a WordPress page and wiring in filters. You can slowly add more areas or property types without redoing your MLSimport connection.

How many MLS markets and listings can MLSImport handle for my site?

MLSimport supports connections to over 800 RESO-ready MLS markets and allows very large listing counts per site.

As long as your board grants RESO Web API access and your hosting is solid, the plugin can sync thousands of properties without a hard software cap. The subscription is not billed per listing, so you can cover full cities instead of trimming to a small set. For most small or mid sized broker sites, a normal VPS or good shared host can handle this when paired with caching.

Can I choose to show only my own or my office’s listings on MLSImport-powered pages?

Yes, you can set MLSimport to import only your personal or office listings or include broader IDX data.

During setup, you choose which agent IDs, office IDs, and property classes are pulled from your MLS feed. If you want a site that highlights only your own inventory, you just set the filters that way and build landing pages on that smaller dataset. If later you want broader coverage, you can widen the import rules so your pages start showing a wider slice of the MLS without redesign.