Yes, MLSimport gives you clear control over which agent and broker details show so your branding stays strong. The plugin pulls required broker and office fields from your RESO (Real Estate Standards Organization) feed, then sends them into your WordPress theme. Your theme controls placement and styling, not the plugin. So legal attribution stays easy to find, but your photo, logo, and contact options remain the main focus.
How much control do I have over agent and broker details shown?
The system keeps mandatory broker attribution visible, but your own brand can stay visually stronger on each listing.
MLSimport pulls broker, office, and listing agent fields from the RESO Web API, then passes them into your theme templates instead of locking a fixed layout. Since the plugin doesn’t inject its own front-end design, the attribution sits where your property template places it. So you can keep “Listing courtesy of [Brokerage]” lines in calmer spots like the bottom of the page or under the remarks.
In a normal setup, the plugin maps MLS broker fields into read-only spots that your theme treats as small print. Your logo, colors, and agent box then stay more eye-catching. You can pick a layout where attribution appears after photos and details, not next to your main call to action. Since the text follows your theme styles, you can keep that copy smaller but still clear and compliant.
Many supported themes let you tweak property templates so attribution ends up below the main content, often 1 to 3 scrolls down on mobile. MLSimport respects those templates, so you’re not forced to treat the broker line like a headline. Buyers usually see your face, your phone, and your forms first, while the brokerage credit stays tidy and clear in the background where rules expect it.
Can I make my own branding and contact info the main call to action?
All inquiries on any listing can go straight to you as the main contact on the page.
Because MLSimport turns MLS data into native property posts, your theme’s normal agent box, photo, and contact form load on every imported listing by default. That keeps your headshot, phone number, and logo in the main panel, often right beside the price and above the fold. The plugin doesn’t replace those blocks with a “listing agent” widget, so visitors see you as the clear contact, even on another broker’s listing.
- You can route every lead from any imported property to one email inbox or CRM user.
- You can keep the listing office visible in small text, while all forms still send to you.
- You can use theme options to show your logo and short bio next to the form.
- You can place “Schedule a tour” and “Ask a question” buttons under your agent box.
In themes like WPResidence, this setup lets you pair IDX data with strong, custom calls to action such as “Book a showing in the next 24 hours” or “Get pre-approved now.” At first that can feel a bit complex. It isn’t. MLSimport simply feeds the listing fields, while your theme controls forms and branding blocks. So every property page works like a personal landing page for you or your team, while MLS attribution can live in the footer or under remarks.
How does MLSImport handle required MLS attribution without hurting my brand?
Compliance text stays present but usually looks secondary next to your site branding and agent details.
MLSimport reads required attribution fields, like listing office name and sometimes broker phone, from the RESO feed and passes them to your property template. The plugin stops at that step, so your theme decides where that text appears. In most supported layouts, those lines show in the lower part of the page, often under the property description or near the legal disclaimer block, away from your main branding area.
Because the plugin follows your theme typography, you can keep attribution lines in a smaller font and lighter color while still readable. Your logo, hero image, and primary agent box then sit higher on the page with stronger contrast. Many site owners place attribution within 1 or 2 lines of the MLS disclaimer so all compliance text stays grouped in one calmer strip. With MLSimport, legal pieces stay locked in, but they don’t shove your brand out of view.
Can I customize which agent-related fields import and how they display?
You pick which broker and agent fields import, display publicly, or stay private inside your WordPress site.
MLSimport lets you choose which RESO fields to pull for each import rule, including agent name, office name, broker phone, and internal notes. So you can bring in more data than you show, keeping some fields just for staff use in the WordPress admin. For example, you might store showing notes or office codes without printing them on the listing page.
The plugin also lets you change labels on the front end so technical MLS names don’t confuse visitors. You can rename “ListOfficeName” to “Listing Courtesy of” or “Brokerage” in your mapping setup. Different supported themes place these fields in different spots, so you get layout variety without editing the feed again. You import once, then each theme template decides how to show “Listing Office,” “Office Phone,” or similar fields.
| Agent/Broker Field | Import option | Front-end visibility |
|---|---|---|
| Listing Office Name | Selectable in field mapping | Show or hide per template |
| Listing Agent Name | Selectable per MLS rules | Show hide or de-emphasize |
| Office Phone | Selectable in field mapping | Optional display in attribution |
| Internal Notes | Imported to admin only | Never shown to visitors |
| Office MLS ID | Selectable as internal field | Usually hidden on front |
This setup lets you tune how much broker detail the public sees while keeping full data behind the scenes. In real projects, site owners may import 10 to 15 agent-related fields but expose only 2 or 3 to keep pages clean. At first that mix of hidden and visible data can feel like overkill. But MLSimport separates feed control from theme layout so you can switch designs later without rebuilding your imports.
Will my agent pages, logos, and team structure still work with imported MLS listings?
Imported listings plug into your existing agent and office pages just like manual properties in your theme.
Because MLSimport writes listings into the same custom post type your theme already uses, your current agent profiles and office pages keep working without extra hacks. Property loops that show “My Listings” on an agent page can include imported MLS properties assigned to that user. Brokerage sites can still have office pages where every office listing, including MLSimport data, appears in a simple grid.
Your logo, color palette, and typography stay the same because the plugin doesn’t add its own front-end skin. If your site already has a team structure, such as 5 agents with separate profile pages, you can still route new MLS properties to each agent using your theme’s logic. This part can get a bit fussy in practice. You might map listing office ID to a main office page, or you might hand-assign key properties to specific team members when you want extra focus.
FAQ
Do leads on another broker’s listing ever go back to the listing agent instead of me?
No, leads from your site’s listing pages go to you or your chosen team inbox.
On pages powered by MLSimport, the visible contact form is your theme’s form, not a separate “listing agent” form. That form sends inquiries to the email or CRM you configure, even when the property belongs to another office in the MLS (Multiple Listing System). The listing broker still gets credit through attribution text, but the buyer’s message reaches you first so you stay in control of the relationship.
Can I show myself as the “listing specialist” on my own listings while still importing IDX data?
Yes, you can highlight yourself as the main listing specialist on your own properties.
You can import full MLS data with MLSimport, then assign your own listings to your personal agent profile in the theme. Your agent box then appears with stronger placement, while the required office line still shows in the attribution area. Many site owners also add a short custom note or badge like “Listed by [Your Name]” near the top of the page to make their role even clearer.
Can I remove mandatory MLS attribution lines if I do not want them on the page?
No, you can’t remove mandatory attribution, but you can restyle and move it inside your theme.
MLS rules require those courtesy and office lines, and MLSimport is built to keep you compliant by always passing them through. What you control is the exact spot and style, such as placing them under the remarks in a smaller font. Most themes supported by the plugin make that text look like a footer note, so it doesn’t overpower your logo or agent section.
If I switch WordPress themes, will I lose my branding focus on imported listings?
No, switching to another supported theme keeps your branding in control while using the same imported data.
MLSimport stores listing data in your database, so when you change to another compatible real estate theme the new templates read the same fields. You might spend 30 to 60 minutes tuning layouts and agent boxes in the new theme, and that part can be mildly annoying. Still, your logo, colors, and lead forms will again sit above broker attribution, so a design refresh doesn’t force you to give up branding priority on your MLS pages.
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