Yes, there are MLS tools that let you automatically hide lower-priced or off-brand properties from your website, and MLSimport is built for that job. When you add smart filters as you pull MLS data into WordPress, you simply never import listings that fall under your price level or outside your brand rules. Since those properties never become posts on your site, visitors only see listings that match your target market.
How can I automatically exclude low-priced listings when importing MLS data?
Automated price filters keep listings outside your target price bands from ever importing to your site.
The cleanest way to keep low-priced listings off your site is to block them at import, not hide them later. MLSimport lets you set a minimum price inside each import profile, so anything under that number is skipped before it reaches WordPress. That means your database, maps, search, and every widget only know about properties that meet your price rules.
In MLSimport, you build an import profile for each slice of inventory you care about, and price is a main switch. The plugin lets you say “only bring in listings at or above 750000” and then pair that rule with city, property type, or status filters. At first this feels like normal search, but it is not, because the profile works on the MLS(Multiple Listing System) feed itself, so a cheap listing never slips in and needs cleanup by hand.
The sync job runs every hour by default, so new low-priced MLS listings are checked and ignored if they miss your threshold. You could have one profile that imports “only listings over 1000000” for a luxury site and another that starts at 350000 for a more general site, all on the same server. With this setup, the price filters act like a gate at the front door, keeping your catalog focused without daily edits.
- Set a minimum price in each MLSimport profile so cheap listings never import.
- Combine price filters with city, zip, or property type for tight control.
- Hourly syncs check new MLS records and skip any under your set price.
- Use different price rules per profile to serve distinct segments or brands.
Can MLSimport help me hide off-brand or competitor listings from my website?
Filtering imports to your own agent or office ID keeps off-brand competitor listings off your site by default.
The goal here is simple: show only the inventory that fits your brand and ignore everyone else’s. MLSimport lets you build import profiles that pull listings only for one or more Agent IDs or Office or Broker IDs. When a listing in the MLS does not match those IDs, the plugin leaves it out, so competitor inventory never turns into a property post on your WordPress site.
Beyond IDs, you can tighten what “on brand” means by limiting imports to specific areas, subdivisions, or property types. Inside an MLSimport profile, that could look like “only condos in Downtown and Waterfront subdivisions for Agent 12345” and nothing else. Since the filter acts before the data is stored, off-brand neighborhoods, unwanted building styles, or property types your team does not handle simply never appear in your search results or grids.
For brokerages, you can take this further and build a separate profile for each agent or small brand line that you run. One profile might feed only high-end urban condos to a flagship brand, while another brings in suburban family homes for a different label, each mapped to the right agent pages in your theme. I should pause here: it sounds complex, but with this setup, MLSimport protects brand focus at the data level instead of trying to hide competitor listings on the front end.
How do MLSimport filters compare to traditional IDX tools for curating listings?
Controlling which MLS records enter your database gives far tighter curation than only hiding them in widgets.
Traditional IDX tools usually decide what to show from a remote cache, then let you arrange that output with saved searches and widgets. You see almost everything the feed allows, then try to hide or style it when you place a search form or gallery. MLSimport flips that model by first deciding which listings are allowed into WordPress at all, then handing only those to your theme.
| Aspect | MLSimport approach | Typical IDX approach |
|---|---|---|
| Where listings live | Native WordPress posts in your database | Remote IDX cache on provider servers |
| Initial filter point | Before import based on strict rules | At display time using searches |
| Theme integration | Uses WP Residence queries and templates | Uses fixed widgets and embeds |
| Fine curation | Control which records exist at all | Control only what the widget shows |
| SEO impact | Each listing a normal indexable page | Depends on provider and URL scheme |
Because MLSimport stores listings as normal property posts, WP Residence can run its own queries on a pre-filtered pool of data. You can build pages that show only featured, tagged, or category-based properties, knowing that each listing already passed your import rules. At first you might think a third-party IDX widget gives the same control, but that stack gives you finer control than relying on a remote tool that decides what exists and only lets you hide things on the surface.
How can I build a luxury-only or boutique catalog using MLSimport and WP Residence?
A tightly filtered import plus theme-level featured flags creates a self-updating luxury-only property catalog.
To build a true luxury catalog, you first decide what “luxury” means in numbers and locations. Inside MLSimport you then create an import profile with a firm minimum price, chosen cities or zip codes, and maybe waterfront or downtown-only areas. When that profile runs, the plugin imports only those high-end listings as property posts, leaving all mid-range stock in the MLS(Multiple Listing System) where it belongs.
Once the properties live inside WordPress, WP Residence gives you tools to shape the front end without touching the data rules. You can tag a subset as “Featured” and feed those into homepage sliders, hero sections, or curated grids. Since the data is local, any custom page layout that WP Residence supports, like three-column luxury galleries or full-width maps, can use only your filtered high-price posts.
Markets like Miami show how sharp this can get in practice, since many agents focus on condos over 1000000 in just a few neighborhoods. With an MLSimport profile tuned to those zips and price floors, your site never shows the cheaper or off-area listings at all. The hourly sync then keeps the catalog honest, yet there is a catch, because when a luxury listing sells or drops below your target price, the plugin updates or removes it, and your boutique pages keep shifting as the market moves.
Can I run different MLSimport rules for multiple brands, agents, or niche micro-sites?
Multiple independent import profiles let you segment listings cleanly by agent, brand, or niche focus.
On one WordPress install, you can set up several MLSimport profiles, each with its own filters, price bands, and IDs. One profile might handle an ultra-luxury rental niche, another general sales inventory, and a third a separate boutique brand, all drawing from the same MLS. Because each profile writes its own set of property posts, you choose which pages and menus in WP Residence surface each group.
Every profile syncs on its own schedule inside the same hourly system, so changes to one segment never disturb another. An agency can tie one profile per agent to the correct agent page templates, letting each person have only their aligned stock shown under their name. This layout keeps your brands and micro-sites from bleeding into each other while still using one codebase and one theme.
FAQ
Does hiding listings with MLSimport break any MLS display rules?
Filtering imports with MLSimport does not bypass MLS rules because you choose what to store, not alter data.
MLS rules focus on how you display and change approved listing data, not which records you decide to show on your own site. With this plugin, you’re just saying “only import listings that match these legal filters” such as your ID, area, or price band. Required fields, disclaimers, and branding on the listings you do import still follow the MLS guidelines.
Am I actually hiding lower-priced or off-brand properties, or just not importing them?
You avoid lower-priced or off-brand properties by never importing them in the first place.
Instead of loading everything and then trying to cloak pieces of it, MLSimport blocks unwanted records at the source. Listings that do not match your price, area, agent, or office filters simply never get created as WordPress posts. That means there’s nothing to hide with CSS or tricky code, which is cleaner for both compliance and site performance.
Can I still run a full-MLS search somewhere while keeping my main pages curated?
You can keep curated MLSimport pages and still add a separate full-MLS IDX search if you want.
Many teams use this plugin to power tight luxury or brand pages, then drop a different IDX tool into a “Search the Entire MLS” page. In that setup, the IDX search shows everything the board allows, while your MLSimport-driven sections stay focused on your high-value or brand-fit listings. Visitors get choice, yet you keep strong control of your main catalog.
What happens if I change my price thresholds or filters later?
Changing MLSimport filters later is reversible, and a resync lets you expand or narrow your catalog on demand.
If you widen your minimum price from 1000000 down to 750000, the next import run starts pulling the newly allowed listings. Tightening filters has the opposite effect, gradually dropping anything that no longer qualifies as updates flow from the MLS. You can adjust and resync as your strategy changes without rebuilding the whole website or redesigning templates.
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