Pensacola Association of REALTORS

The Pensacola Association of REALTORS® (PAR) is a key trade organization that supports real estate professionals throughout Northwest Florida. With more than 3,000 residential and commercial REALTOR® members, the association provides essential services, educational resources, and market access and works to uphold professional standards in the region.

Organizational Overview and Geographic Coverage for Pensacola Association of REALTORS

The Pensacola Association of REALTORS® is a professional trade group headquartered in Pensacola, Florida. It mainly serves Escambia and Santa Rosa counties in the Florida Panhandle.

By focusing on this area, the association can provide specialized support to real estate professionals working in city and coastal communities across Northwest Florida.

PAR’s mission is to help members work ethically, professionally, and successfully while offering quality services and protecting private property rights. Its vision emphasizes becoming an excellent association that serves all members and puts their success at the center of its work.

The main office is located at 107 West Main Street in downtown Pensacola. It is open Monday through Friday, from 8 a.m. to 5 p.m. This central location gives members easy access to the association’s resources and staff.

Membership Process and Requirements

Becoming a member of the Pensacola Association is a step-by-step process designed to make sure all members meet professional standards.

First, the applicant’s broker must submit certain documents to the association. These include a screenshot showing the applicant’s active status with the brokerage on myfloridalicense.com and the applicant’s email address and cell phone number.

The membership coordinator receives this information and starts the application process.

Next, the applicant receives a welcome email containing a New Member Application form, a National REALTOR® Database System (NRDS) ID, and login details for the PAR MLS and the PAR Member Portal.

The welcome email also explains how to complete required training, such as the Code of Ethics and the New Member Orientation.

New members must pay prorated membership dues based on when they join. They also pay a one-time $200 application fee. Payments can be made online through the PAR Member Portal.

To complete the process, new members must take several required training courses. These include Code of Ethics training, New Member Orientation, and MLS Orientation. Members who wish to access properties using the Supra lockbox system must also schedule an appointment to set up their Supra E-Key.

Market Presence and Property Statistics

As the organization behind the Pensacola MLS and the Gulf Coast CMLS, PAR provides its members full access to residential and commercial property listings throughout the region.

Recent data highlights several key trends in the Pensacola real estate market. As of February 2025, the median sale price for homes in Pensacola was $318,000, a 5.0% increase from the previous year. The median price per square foot was $191, a 6.4% decrease from the prior year. On average, properties receive one offer and spend around 98 days on the market, up from 78 days the last year.

In February 2025, 39 homes were sold, compared to 55 in February 2024.

The market is currently described as not very competitive. Most properties sell for about 4% below the list price. However, more desirable properties, often called “hot homes,” tend to sell at or near the list price and typically go pending in about 39 days.

PAR publishes detailed monthly market reports covering both residential and commercial sectors. These reports include current and historical data going back to at least 2023.

Key Services and Member Benefits

The Pensacola Association of REALTORS® offers various services and benefits that help members grow their businesses and stay competitive.

Members can access the Pensacola MLS and the Gulf Coast CMLS, giving them full coverage of residential and commercial market opportunities.

PAR membership includes access to several technology tools at no additional cost, technical support through the Florida Realtors® Tech Helpline, and the Supra eKEY service for convenient property access. Lockboxes are available for purchase during regular business hours.

The association provides additional professional resources, including an on-site store with affordable real estate products and a library of materials in various formats. Members can use office facilities that include free Wi-Fi, meeting rooms, and spaces to meet with clients.

Staff assistance is available for a variety of professional needs.

Another important benefit is legal and ethical support. Members can contact the Florida Realtors® Legal Hotline, use updated contract forms and legal documents, and access resources to help them comply with the REALTORS® Code of Ethics. The association also offers dispute resolution services to help members settle disagreements fairly.

Educational Programming and Professional Development

Education is a core part of PAR’s mission. The association offers various classes and workshops covering key industry topics. Members receive discounted pricing on these educational programs compared to non-members. Many courses offer continuing education (CE) credits to help members maintain their licenses and stay informed about industry changes.

The association also organizes professional networking events that connect local real estate professionals. Members can join committees, participate in leadership opportunities, and engage with the Florida and National REALTOR® communities.

Policy Advocacy and Community Engagement

PAR is active in both policy advocacy and community service. While detailed information about specific policy initiatives is limited, the association supports community projects that promote a positive image of REALTORS® and help improve the local area. Members can join service committees and participate in programs that benefit the Pensacola community.

If you want to build a real estate website using Pensacola MLS data, the first step is to ensure you’re a member of the Pensacola Association of REALTORS® and have MLS access. Once approved, you can apply for an IDX (Internet Data Exchange) feed. IDX lets you display active MLS listings directly on your website so visitors can search for properties in real-time.

Most website platforms support IDX integration through built-in tools or connecting to third-party IDX providers. These services can pull MLS data and display it using searchable maps, filters, and listing pages. For WordPress sites, you can also use IDX plugins designed for REALTORS®.

Also be aware that you need to follow MLS rules about how listing data is displayed. Some fields, like seller names or days on the market, might be restricted. Working with a web developer or an IDX vendor can help ensure your site is accurate, fast, and easy for clients.