How can adding full MLS search to my site realistically impact lead generation for a small office with only a few agents?
Adding full MLS search can turn a quiet brochure site into a steady, trackable source of new leads each month. When visitors can search all active listings on your site and hit a simple signup wall, even a 2–3 agent office can move from almost zero website leads to around 5–15 a month. The main […]
How are conflicts handled if my MLS has custom fields or unique rules that differ from standard RESO fields?
Conflicts between your MLS’s custom fields and standard RESO fields are handled in the mapping layer. You decide exactly what comes into WordPress and how it behaves there. MLSimport shows all fields from your MLS feed, lets you map custom ones or skip them, and blocks unmapped or private data from breaking sync or the […]
How aggressive should I be with forced registration on property search pages so I get leads without scaring visitors away?
You should be mildly aggressive and a bit patient. Ask for registration after a few listing views, not at the first click. Most agents see a good balance when visitors can open 3 to 5 property pages before a wall appears. People get time to trust your site, and MLSimport’s fast pages keep them browsing. […]
For SEO, is it better to embed MLS listings via a frame or to import the listings as indexable pages on the WordPress site?
For SEO, it’s almost always better to import MLS listings as real, indexable WordPress pages instead of using frames. When listings live as HTML on your own domain, search engines can crawl each address page, follow links, and rank them for local home searches. Frames usually hide the real property data from bots, so your […]